#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram

Jan 11, 2023 2h 25m

About this episode

MrBeast is a legendary YouTube creator. Please support this podcast by checking out our sponsors: – House of Macadamias: <a href="https://houseofmacadamias.com/lex">https://houseofmacadamias.com/lex</a> and use code LEX to get 20% off your first order – Eight Sleep: <a href="https://www.eightsleep.com/lex">https://www.eightsleep.com/lex</a> to get special savings – BetterHelp: <a href="https://betterhelp.com/lex">https://betterhelp.com/lex</a> to get 10% off EPISODE LINKS: MrBeast Main Channel: <a href="https://youtube.com/@MrBeast">https://youtube.com/@MrBeast</a> MrBeast Reacts: <a href="https://youtube.com/@BeastReacts">https://youtube.com/@BeastReacts</a> MrBeast Gaming: <a href="https://youtube.com/@MrBeastGaming">https://youtube.com/@MrBeastGaming</a> MrBeast Philanthropy: <a href="https://youtube.com/@BeastPhilanthropy">https://youtube.com/@BeastPhilanthropy</a> MrBeast’s TikTok: <a href="https://tiktok.com/@mrbeast">https://tiktok.com/@mrbeast</a> MrBeast’s Twitter: <a href="https://twitter.com/MrBeast">https://twitter.com/MrBeast</a> MrBeast’s Instagram: <a href="https://instagram.com/mrbeast">https://instagram.com/mrbeast</a> Feastable’s Website: <a href="https://feastables.com">https://feastables.com</a> MrBeast Burger’s Website: <a href="https://mrbeastburger.com">https://mrbeastburger.com</a> MrBeast’s Merch: <a href="https://shopmrbeast.com">https://shopmrbeast.com</a> PODCAST INFO: Podcast website: <a href="https://lexfridman.com/podcast">https://lexfridman.com/podcast</a> Apple Podcasts: <a href="https://apple.co/2lwqZIr">https://apple.co/2lwqZIr</a> Spotify: <a href="https://spoti.fi/2nEwCF8">https://spoti.fi/2nEwCF8</a> RSS: <a href="https://lexfridman.com/feed/podcast/">https://lexfridman.com/feed/podcast/</a> YouTube Full Episodes: <a href="https://youtube.com/lexfridman">https://youtube.com/lexfridman</a> YouTube Clips: <a href="https://youtube.com/lexclips">https://youtube.com/lexclips</a> SUPPORT & CONNECT: – Check out the sponsors above, it’s the best way to support this podcast – Support on Patreon: <a href="https://www.patreon.com/lexfridman">https://www.patreon.com/lexfridman</a> – Twitter: <a href="https://twitter.com/lexfridman">https://twitter.com/lexfridman</a> – Instagram: <a href="https://www.instagram.com/lexfridman">https://www.instagram.com/lexfridman</a> – LinkedIn: <a href="https://www.linkedin.com/in/lexfridman">https://www.linkedin.com/in/lexfridman</a> – Facebook: <a href="https://www.facebook.com/lexfridman">https://www.facebook.com/lexfridman</a> – Medium: <a href="https://medium.com/@lexfridman">https://medium.com/@lexfridman</a> OUTLINE: Here’s the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time. (00:00) – Introduction (06:55) – 1 billion views and 1 billion subscribers (12:41) – Mortality (20:04) – Improving YouTube (22:26) – Twitter (27:14) – Brand deals (30:24) – Audience retention (35:03) – Hiring (42:41) – Talking to the camera (47:42) – Brainstorming (1:00:03) – TikTok (1:09:07) – Advice for beginners (1:13:23) – How to grow on YouTube (1:21:07) – Elon Musk and Twitter (1:22:32) – 10 million dollars vs 10 million subscribers (1:29:50) – Going to Antarctica (1:31:35) – Process of making a video (1:36:11) – Overcoming depression (1:47:15) – Building a business (1:55:10) – MrBeast Burger and Feastables (1:59:15) – Creating video games (2:03:24) – Making billions of dollars (2:05:58) – Money vs Happiness (2:12:46) – Mental health (2:19:24) – Love (2:21:32) – Legacy

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