Stefano Puntoni | Decision-Driven Analytics | Talks at Google

About this video

Professor Stefano Puntoni discusses “Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data,” a must-read for anyone who wants to harness the power of data for competitive advantage. Stefano will equip you with the skills and tools you need to more effectively use data for business outcomes and to make better decisions in today’s complex and data-rich world. Get the book here: https://goo.gle/3xNTUwm Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at The Wharton School, University of Pennsylvania, and the co-director of AI at Wharton, a cross-disciplinary initiative that promotes research and education on artificial intelligence. His research applies behavioral science insights to understand how automation affects consumers and society. He has published his findings in prestigious academic journals as well as popular media outlets such as Harvard Business Review and the Wall Street Journal. Stefano teaches courses on artificial intelligence, marketing strategy, and decision making to undergraduates, MBAs, and executives. He earned his PhD in marketing from London Business School and his graduate degree in statistics and economics from the University of Padova, in his native Italy. Moderated by Kaavya Kasturirangan.