Vivian Tu | Well Endowed | Talks at Google

About this video

YouTube creator, New York Times bestselling author, financial expert and CEO and founder of Your Rich BFF, Vivian Tu, discusses her book Well Endowed: The Secrets to Strategic Spending, Building a Financial Foundation for You and Your Family, and Creating Lasting Generational Wealth, a guide to leveling up your finances to improve your life, relationships, and legacy. In this practical roadmap, Vivian blends Wall Street wisdom with her signature approachable style to guide you through adulthood’s most important financial decisions. By focusing on inclusive, value-based strategies, she shows you how to spend smarter on what matters most while building lasting wealth and a secure future. Get the book here: https://goo.gle/4abZqIO. Learn more about Vivian: https://www.yourrichbff.com/. Vivian Tu is a former Wall Street trader, personal finance educator, public speaker, entrepreneur, bestselling author, and Chief of Financial Empowerment at SoFi. She is the founder and CEO of Your Rich BFF, which she developed as a passion project to make the rules of personal finance accessible to non-experts and marginalized communities. Vivian delivered her first TED Talk in November 2025, further expanding her reach as a leading voice in financial education. She’s earned 10 million followers and counting across social media platforms and earned honors on the Forbes 30 Under 30 Social Media (2023) and Top Creators (2022 and 2023) lists, the MarketWatch 50, PureWow’s 24 in ’24, Bankrate’s 2024 Visionaries, and the TIME100 Creators list (2025). Vivian’s debut book, Rich AF, became an instant New York Times bestseller in December 2023. Vivian also hosts a top-charting podcast, Networth and Chill, and writes a Substack, enRICHed with Your Rich BFF.