Meet 3 Italian Makers Behind Unexpected Industries

About this video

Italy is world-renowned for its craftsmanship, culture, and tradition. This video explores how Italian excellence comes to life. First, go inside GDE Bertoni, the factory near Milan where the FIFA World Cup trophy is made. Then visit Emilia-Romagna, where a cheese bank accepts Parmigiano Reggiano as collateral to support local farmers. Finally, discover Cremona, home of the Stradivarius violin, where over 100 violin makers keep Italy’s centuries-old violin-making tradition alive. Three stories. One country. Infinite inspiration. Got a story idea for us? Send us an email at pitch [at] GreatBigStory [dot] com 📧 Get exclusive GBS items from our online store 🛒 👉 https://shop.greatbigstory.com/ SUBSCRIBE: https://buff.ly/41yqVHF NOTIFICATIONS: Make sure you enable the 🔔 to get notified about our latest video publishes. Follow us on Instagram: https://www.instagram.com/greatbigstory Check us out on TikTok: https://www.tiktok.com/@UCajXeitgFL-rb5-gXI-aG8Q Join us on Snapchat: https://story.snapchat.com/p/18450982-0867-49c9-b4ac-2a534d1c86aa Follow us on Facebook: https://www.facebook.com/greatbigstory Give us a shout on Twitter: https://twitter.com/greatbigstory Sign up to our newsletter: https://greatbigstory.com/signup/ Welcome to Great Big Story — Where the extraordinary hides in plain sight. From forgotten histories and unsung heroes to mind-blowing innovations and mesmerising cultures, We’re a global storytelling collective obsessed with the extraordinary tucked inside the everyday. Our producers are filmmakers, adventurers, and curious souls who believe a great story can change how you see the world. We publish new videos every week. Please join us in exploring a world of fascinating perspectives around history, culture, technology, food, real life stories, and beyond.