How the World’s Stinkiest Fish Really Tastes

About this video

This is Surströmming. Where fermented fish and Swedish cuisine collide. It's banned on airlines, dreaded online, and often reduced to a viral food challenge. But this smelly fish dish is a cultural staple. This week, we learn how surströmming is made, why it smells so strong, and how locals prepare it, and then... we eat it. But how does it really taste? With members of the Surströmming Academy, we uncover the tradition, technique, and pride behind one of the world’s most misunderstood foods. 00:00 What Is Surströmming? 01:05 What Makes It So Smelly 01:50 Why It's A Delicacy 03:17 How To Eat It 04:40 Tasting 06:39 The Future of This Dish? Lead Producer - Annabel Fraser Camera - James Rayner Editer - Matt Taylor & James Rayner Graphics - Will Minns Additional footage - @Deanalex7, @justinthekid & @RyanWindridge Got a story idea for us? Send us an email at pitch [at] GreatBigStory [dot] com 📧 Get exclusive GBS items from our online store 🛒 👉 https://shop.greatbigstory.com/ SUBSCRIBE: https://buff.ly/41yqVHF NOTIFICATIONS: Make sure you enable the 🔔 to get notified about our latest video publishes. Follow us on Instagram: https://www.instagram.com/greatbigstory Check us out on TikTok: https://www.tiktok.com/@greatbigstory Join us on Snapchat: https://story.snapchat.com/p/18450982-0867-49c9-b4ac-2a534d1c86aa Follow us on Facebook: https://www.facebook.com/greatbigstory Give us a shout on Twitter: https://twitter.com/greatbigstory Sign up to our newsletter: https://greatbigstory.com/signup/ #sweden #foodchallenge #foodlover #fish