Unilever CEO: 'I Want an Influencer in Every Zip Code' | WSJ Leadership Institute

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Unilever CEO Fernando Fernandez sits down with the WSJ Leadership Institute's Alan Murray to discuss his strategy for transforming the century-old consumer-goods giant. Fernandez breaks down the difficult choices required to simplify a massive corporate portfolio, including the spinoff of Unilever’s iconic ice-cream division and the $20 billion merger of its food business with McCormick. He also details the company’s pivot away from traditional broadcast marketing—opting instead to build a network of 300,000 social media influencers—and explains how artificial intelligence is shrinking the company's R&D cycle from years to mere months. Recorded on June 10, 2026. #Unilever #Business #WSJ

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