This substance could revolutionize human waste

About this video

What if we could stop billions of tires from becoming pure waste? Turns out, we may be closer than you think! We partnered with Hyundai Canada and McMaster University to help highlight an incredible project aiming to turn tire waste into hockey pucks. Following some breakthrough science by the team at McMaster, they’ve not only been successful in the creation of a ‘green’ puck, but have also been able to take the principles further by turning used tires into a silicone. This not only uses waste material that would otherwise end up in a landfill, but also significantly reduces the environmental impact of the silicone itself! You can check out Professor Brook's breakthrough research here: https://www.sciencedirect.com/org/science/article/abs/pii/S1434193X22050733 And their initiative to transform tires into useful materials here: https://www.neoparaco.com/home