Jony Ive Shows Me The Most Controversial Ferrari Ever (Ferrari Luce)

About this video

The first all electric Ferrari, the Ferrari Luce, isn't what you think... (feat. Apple legend Jony Ive and Ferrari Chief Designer Flavio Manzoni) For more optimistic science and tech stories, subscribe to HUGE*! You’re about to see the first ever all electric Ferrari. A car Ferrari said they’d never make, that will probably be the most controversial car they’ve ever made. Above all, it will definitely be a massive risk – new tech and new design that will impact all of us, whether or not we ever drive a Ferrari. I’m at a secret track in Italy to get a first look before it launches. And talk to the two people most responsible for it: Apple legend Jony Ive who showed me the crazy details inside this car. And Ferrari Chief Designer Flavio Manzoni who told me the real reason they made it, and why it matters – for Ferrari, electric cars, and you and me. Welcome to HUGE* Conversations. This HUGE* Conversation was recorded on April 29, 2026 in Balocco, Italy. Chapters: 00:00 What is the Ferrari Luce? 1:28 What does the first electric Ferrari look like? 3:28 Why did Ferrari say "never" to electric cars? 5:30 Will all cars be electric by 2035? 7:52 Why is this car already controversial? 10:20 What did Jony Ive learn from 20 years of the iPhone? 12:09 Why does this car matter if I won’t buy a Ferrari? 14:11 How much does the Ferrari Luce cost? 14:40 How fast is the Ferrari Luce? 15:28 What does the inside of the car look like? 17:18 Does the Ferrari Luce have fake engine sound? 18:30 Why did Jony Ive add more buttons and fewer screens? 21:25 What are the secret books Jony Ive wrote Ferrari? 23:18 Does Jony Ive regret the iPhone? 25:56 What would Steve Jobs say? 27:21 Why did Ferrari hire Jony Ive? 28:38 What shocked Flavio Manzoni about the Ferrari Luce? 30:38 Why make such a big car? 31:50 How do you make an electric Ferrari feel alive? 33:12 Is this the future of Ferrari? 35:56 What’s next for Ferrari? 38:11 How did they build the Ferrari Luce? 40:00 What would Enzo Ferrari say? 41:55 What do the world’s most famous designers want their legacy to be? You can find me on Instagram here: https://www.instagram.com/cleoabram On TikTok here: https://www.tiktok.com/@cleoabram Or on Twitter here: https://twitter.com/cleoabram Bio: Cleo Abram is an Emmy-nominated independent video journalist. On her show, HUGE* If True, Cleo explores complex technology topics with rigor and optimism, helping her audience understand the world around them and see positive futures they can help build. Before going independent, Cleo was a video producer for Vox. She wrote and directed the Coding and Diamonds episodes of Vox’s Netflix show, Explained. She produced videos for Vox’s popular YouTube channel, was the host and senior producer of Vox’s first ever daily show, Answered, and was co-host and producer of Vox’s YouTube Originals show, Glad You Asked. Additional reading and watching (Nicole or Justin?) Great multi-decade study on Ferrary by Worldly Partners: https://worldlypartners.com/wp-content/uploads/2026/04/Ferrari.pdf Awesome deep dive into Ferrari history by the Acquired pod: https://www.acquired.fm/episodes/ferrari More on Ferrari economics by the Wall Street Journal: https://www.wsj.com/articles/the-wild-economics-behind-ferraris-domination-of-the-luxury-car-market-8427dff0 Origin story of the Ferrari Luce: https://www.youtube.com/watch?v=1s2WW-99GtI&t=11s Design details of the Ferrari Luce: https://www.youtube.com/watch?v=BhVjIw9cv_4&t=37s How Ferrari built the Luce: https://www.youtube.com/watch?v=c_67jy3OqqQ&t=84s Deep dive into the process behind the Ferrari Luce by Jordon Golson: https://www.prndlcars.com/p/what-they-copied-ferrari-luce-jony-ive More on the interior by Jony Ive with Jordon Golson: https://www.youtube.com/watch?v=6Wv1btxCjVE Vox: https://www.vox.com/authors/cleo-abram IMDb: https://www.imdb.com/name/nm10108242/ Gear I use: Camera: Sony A7SIII Lens: Sony 16–35 mm F2.8 GM Audio: Sennheiser SK AVX and Zoom H4N Pro Music: Musicbed, Tom Fox Follow along for more episodes of HUGE* If True: https://www.youtube.com/cleoabram?sub_confirmation=1 — Hey, welcome to the joke down low! What did the electric car do with all its old batteries? Gave ’em away, free of charge. Find a way to use “charge” in a comment to let me know you’re a real one who made it to the end of the description :)

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First 80 sentences of ~6700+ word transcript. Read the rest with tap-to-translate in the Clue app.

You ready for this? This will be a controversial car. This technology is so extraordinary. Your question was very tricky. We could create something completely new.

For me, there is no design without innovation. You're about to see the first ever all electric Ferrari. A car Ferrari said they'd never make, that will probably be the most controversial car they've ever made and will definitely be a massive risk -- new tech and new

design that will impact all of us whether or not we ever drive a Ferrari. So, I'm at a secret track in Italy to get a first look before it launches and talk to the two people most responsible for it: Apple legend Jony Ive

who showed me the crazy details inside this car and Ferrari chief designer Flavio Manzoni who told me the real reason why they made it and why it matters for Ferrari for electric cars and you and me. Welcome to Huge Conversations.

"Iconic sports car Ferrari. Ferrari is a legend, the most powerful brand in the world. Ferrari is set to release its first ever EV. Should people see the Ferrari Luce as the future of

Ferrari? The man who brought us touchcreens wants us to touch fewer screens. I mean, history will ultimately determine that. You're fantastic.

My god." This conversation isn't for the 14,000 people that will buy Ferraris this year. Although, I hope that we're going to delight them with the details that we get into. This is a HUGE* Conversation, meaning that it's a conversation

for the millions of people that are really excited about new technology, that want to see the future. They want to be part of it and they want to understand how big bets from people like yourself affect their lives.

The thing that is so interesting to me here, the reason that I am here is that when I think about a Ferrari, I think about a really specific feeling of vibration from the engine. I think about a really specific silhouette of a car.

And this looks and feels very, very different. In fact, when I first saw this car, it was a bit of a shock. It's not just the first ever all electric Ferrari. It's also the first ever five seat Ferrari.

It's a big car. And I thought, why didn't Ferrari make a two-seater sports car in red with fake engine sound to be as similar as possible to what people expect in a Ferrari? But on this show, we don't dismiss new tech, and

we don't artificially hype it either. What we do is we want to understand what it means for the future. The headline, sports car company makes sports car, would have been fine, but probably not huge if true.

But that's not what they chose to do. And that's really interesting to me. Making it intentionally larger is interesting, in addition to it being an electric car, bringing in your team and working together in this collaboration is really interesting.

Frankly, asking me to do this interview is interesting. I'm not an automotive expert. I'm someone who's trying to explain something to a wide audience. And so, there's so much here that Ferrari is doing

that is different than what Ferrari has done before. Why? Good question, Jony. You first. Ferrari is an organization with an insatiable appetite to be

pushing and exploring. I mean, you know, remember Ferrari have been building the most advanced electric motors for decades. I think the context is one to be to be pushing, to explore, to be surprised.

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