How America Made The World Cup Unaffordable

About this video

The 2026 World Cup is shaping up to be the most profitable tournament for FIFA and the most expensive for fans in history. Business Insider reporter Pete Syme investigated why ticket prices are so high and compiled five charts that illustrate just how out of reach many of the tournament's games are for average fans. What Syme discovered is that ticket prices are higher than ever because FIFA has adopted ticketing practices common in North America like dynamic pricing and running its own secondary resale market, where prices skyrocket further. But it doesn't stop there. The additional costs fans have to pay are also high, between flights, hotels and transit to game stadiums. Some American cities are jacking up the prices of transit on game days. When it's all said and done, FIFA stands to make $13 billion during the 2026 World Cup cycle. Also read "I delayed buying a new laptop so I could afford my first World Cup trip": https://bit.ly/43idAoI 00:00 - Intro 00:52 - Premiumization 02:56 - Demand 04:10 - Dynamic Pricing 05:32 - Resale Market 06:52 - Additional Costs 08:03 - City Transit 08:51 - Getting Creative 12:04 - Who Is The World Cup For? 12:48 - Credits ------------------------------------------------------ #fifa26 #worldcup2026 #worldcuptickets #dynamicpricing #2026worldcup #soexpensive MORE SO EXPENSIVE VIDEOS: The Real Reason Beef Prices Are So Expensive https://youtu.be/Aoc-s-_84Ig Why Big Brands Are Turning To Vanilla From Uganda https://youtu.be/RQNBsiWRXYM Should Organic Food Be So Expensive? https://youtu.be/bG6bXMhy0Ps Business Insider is a global newsroom covering business, technology, innovation, and the economy. Visit our homepage for the top stories of the day: https://www.businessinsider.com/?utm_source=youtube Sign up for our newsletters: https://www.businessinsider.com/subscription/newsletter?utm_source=youtube Find Business Insider on Facebook: https://www.facebook.com/businessinsider ... on Instagram: https://www.instagram.com/businessinsider ... on X: https://x.com/BusinessInsider ... on TikTok: https://www.tiktok.com/@businessinsider How FIFA Will Make More Than Ever From This World Cup | So Expensive