We don’t buy digital products: We live in them | Bruno Giussani & Katerina Biliouri | TEDxBerlin

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We still think of digital technologies as products, but over the last couple of decades, first slowly then rapidly, they have become architectures, virtual spaces within which we live and work, and whose rules are established by their developers and owners. In this conversation, Bruno Giussani, former European director of TED and author of "Our Minds Under Siege: How to Avoid Being Manipulated in the Age of AI" and Katerina Biliouri, curator and co-founder of Lemondrop, discuss the meaning of this technological evolution for our lives and explore how AI, as the old Greeks would say, is a "pharmakon": at the same time remedy and poison, help and threat. Bruno Giussani is the author of "Our Minds Under Siege: How to Avoid Being Manipulated in the Age of artificial intelligence" (Scheidegger & Spiess, 2026) and the former European director and global curator of TED. He’s written for newspapers in Europe and the United States (including, for several years, an internet column for The New York Times), was head of digital strategy at the World Economic Forum and has co-founded two software firms. He lives in Switzerland. Katerina Biliouri Davidson curates ideas, conferences, and narratives that move people. For a decade, she worked alongside the TED Conferences curation team, coaching speakers to bring their boldest messages to life. Known for turning complexity into clarity, she helps individuals and leaders around the world speak with confidence, authenticity, and power. She leads public speaking workshops online and in person for individuals, companies, and global organizations. Katerina is the co-founder of lemondrop agency. https://lemondrop.agency This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx