Why Traditional Advertising Is Dead, With Mastercard Snr Fellow | CMO Insider Podcast

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Presented by LinkedIn Ads CMO Insider is the podcast where marketing power players share candid takes, career lessons, and the power moves shaping the future of the industry. Hosted by Business Insider's Lara O'Reilly, each episode goes inside the minds of the leaders behind some of the world’s biggest brands, campaigns, agencies, and platforms. From brand strategy and creativity to leadership, culture, media, technology, and the business of marketing, CMO Insider offers an honest look at what it takes to build, grow, and lead in a fast-changing industry. In this episode, Lara speaks with Raja Rajamannar about the art of marketing and much more. This episode contains a sponsored segment from LinkedIn Ads. Learn more about our sponsor: https://bit.ly/4fGLieS Read "Traditional advertising is dead, says the marketer who cut Mastercard's ad budget by 70%": https://bit.ly/4v8m1OJ And "Mastercard's former CMO says we're entering a 'golden era' for marketing": https://bit.ly/4gLGG7C ------------------------------------------------------ Business Insider is a global newsroom covering business, technology, innovation, and the economy. Visit our homepage for the top stories of the day: https://www.businessinsider.com/?utm_source=youtube Sign up for our newsletters: https://www.businessinsider.com/subscription/newsletter?utm_source=youtube Find Business Insider on Facebook: https://www.facebook.com/businessinsider ... on Instagram: https://www.instagram.com/businessinsider ... on X: https://x.com/BusinessInsider ... on TikTok: https://www.tiktok.com/@businessinsider Why Traditional Advertising Is Dead, With Mastercard Snr Fellow | CMO Insider Podcast