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The rise of China's homegrown brands — and why they matter | Roger Hu

The rise of China's homegrown brands — and why they matter | Roger Hu

TED Talks Daily
Apr 3, 2025 8 min
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About this episode

<p>A generational shift is transforming business in China, says consumer expert Roger Hu. He describes the young, ambitious entrepreneurs taking over family businesses across the country, positioning local Chinese enterprises to emerge as innovative and globally competitive giants.</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

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