ShortHand: Sesame Street

About this episode

<p>Not many of us need convincing that Sesame Street is good; the Muppets have been chaotic TV icons for more than 50 years. But what not many people know is just how much good it <em>did</em>.</p><p>Not just unmissable TV, but a revolutionary, massive-scale outreach program. One that used ad-land tactics and groundbreaking psychological research, to reset the balance of educational privilege – and teach disadvantaged, inner-city kids how to read. It’s a sunny day. We’re sweeping the clouds away. This is the ShortHand, sponsored by the letter ‘S’.</p><p>--</p><p><a href="http://patreon.com/redhanded">Patreon</a> - Ad-free &amp; Bonus Episodes</p><p><a href="https://www.youtube.com/channel/UC7dovjXDB69lhDjASbAgnwA">YouTube</a> - Full-length Video Episodes</p><p><a href="https://www.tiktok.com/@redhandedthepod">TikTok</a> / <a href="https://www.instagram.com/redhandedthepod/">Instagram</a></p><p><em>Sources and more available on </em><a href="https://redhandedpodcast.com/">redhandedpodcast.com</a></p>