Nike lost its cool

Jun 11, 2026 26 min

About this episode

And once a brand has lost its cool, it's almost impossible to get it back. This episode was produced by Ariana Aspuru, edited by Jolie Myers, fact-checked by Gabriel Dunatov, engineered by Patrick Boyd, and hosted by Noel King. A'ja Wilson of the Las Vegas Aces wearing her Nike A'One player exclusive signature shoes. Photo by Ethan Miller/Getty Images. Listen to Today, Explained ad-free by becoming a Vox Member: vox.com/members. New Vox members get $20 off their membership right now. Transcript at ⁠vox.com/today-explained-podcast.⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Listen to this episode in English to learn English

Podcast episodes are one of the highest-density ways to absorb English at native pace. Nike lost its cool from Today, Explained gives you natural dialogue, unscripted speech, and vocabulary that actually appears in real conversations.

In the Clue app, every word in the transcript is tappable. Tap an unknown word, see the translation in your language instantly, and keep listening without breaking flow.

Episodes to Learn English

More podcasts in English