Joanne Molinaro Is The Korean Vegan: Lessons On Life, Identity, & Food

About this episode

A central theme of my podcast is the power of a plant-based diet to enhance the quality of life for both the individual and the whole. Over time, the show has grown to embrace a wider variety of themes—art, entertainment, cuisine, entrepreneurship, spirituality, sports, social justice, creativity, equality, and more—each guest sharing his/her respective expertise and experience. Some conversations traverse more than one field. Only a select few impart powerful, impactful lessons across several. Joanne Molinaro is one such human—a  cultural phenomenon who goes by the moniker, The Korean Vegan. Born in Chicago to immigrant parents from what is today North Korea, Joanne is a (soon to be) New York Times bestselling cookbook author, food blogger, marathon runner, social activist and corporate law firm partner (although she just resigned last week) with millions of fans across a variety of social media platforms—including over 2.5 million on TikTok—obsessed with her wisdom-laced and thought-provoking food content, garnering her features on CNN, CBS, The Food Network and many other mainstream media outlets. Joanne’s audience isn’t just massive, it’s insanely engaged—a loyalty rooted in her wholesale re-imagination of the cuisine landscape. Her content is so fresh, so beyond nice photographs or the A-B-C food preparation tutorials to which we’ve grown accustomed, that it’s fair to say Joanne has pioneered an entirely new content genre altogether. Exquisitely captured in irresistible sixty-second short films with a penchant for virality, across her social channels Joanne masterfully entwines food, culture, education and self-improvement with incredibly honest, vulnerable, heartfelt stories about life, relationships, grief, family, divorce, surviving abuse, and the immigrant experience. Her deeply personal yarns tug on the universal—an authentic relatability that leaves most teary-eyed upon each’s film’s conclusion. One of my most memorable encounters of 2021, our conversation spans her remarkable career balancing corporate law firm partner duties with the full-court demands of her growing voice of public influence. We cover her path to veganism (a journey that ironically began with her husband reading Finding Ultra), her experience as a Korean woman living in the diaspora, the many ways in which food and social justice advocacy intersect, and the importance of humanizing the immigrant story. To read more click here. You can also watch listen to our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. This is a powerful, potentially life-altering conversation on the importance of creativity, self-empowerment, and leveraging social media for good. May this extraordinary woman inspire you to think more deeply about your own story—and the indelible power inherent in sharing it. Peace + Plants, Rich