How advertisers make us spend money

Jun 11, 2026 7 min

About this episode

What was the last thing you bought? And can you remember why you bought that particular thing, rather than something else? We all like to think we make rational, independent choices when we buy things, but advertisers are constantly trying different strategies to influence us to behave differently. Pippa and Phil discuss this and teach you some new vocabulary. Listen to natural English conversations with Real Easy English: <a href="https://www.bbc.co.uk/learningenglish/english/features/real-easy-english">https://www.bbc.co.uk/learningenglish/english/features/real-easy-english</a>Learn English from the news: <a href="https://www.bbc.co.uk/learningenglish/english/features/learning-english-from-the-news_2026">https://www.bbc.co.uk/learningenglish/english/features/learning-english-from-the-news_2026</a>Get a free worksheet, quiz and transcript for this episode: <a href="https://www.bbc.co.uk/learningenglish/english/features/6-minute-english_2026/ep-260611">https://www.bbc.co.uk/learningenglish/english/features/6-minute-english_2026/ep-260611</a>

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Podcast episodes are one of the highest-density ways to absorb English at native pace. How advertisers make us spend money from 6 Minute English gives you natural dialogue, unscripted speech, and vocabulary that actually appears in real conversations.

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