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GSTAAD GUY: INSIDE THE MINDS OF THE ULTRA-RICH

GSTAAD GUY: INSIDE THE MINDS OF THE ULTRA-RICH

Great Company with Jamie Laing
Sep 16, 2025 59 min
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About this episode

<p>Gstaad Guy is a creator I’ve followed for a few years, the anonymous creator who lifts the lid on the 0.01%. He gained fame for impersonating and poking fun at the lavish lifestyle of the ultra-wealthy in luxury ski resorts like Gstaad, created an alter ego, Cousin Colton, to represent the "new money" crowd.</p><br><p>The fascinating thing about Gstaad guy is that despite satirising the ultra-wealthy, poking fun at their absurdity, he is loved by billionaires, with a huge concentration of them among his following. I was absolutely fascinated to have him in the studio to find out more…</p><br><p>We cover:</p><ul><li>The madness of Gstaad, the secret billionaire hide out in Switzerland</li><li>The inspiration behind the character of Constantine</li><li>Why we’re obsessed with wealth</li><li>The issues wealthy parents instil in their kids</li><li>How we find happiness and dealing with failure</li><li>How he ended up working with luxury brands like Loro Piana and Audemars Piguet</li></ul><p>&nbsp;</p><p>This conversation really opened my eyes to how some people live, but how ultimately, regardless of money, we’re all find happiness in connection with others.</p><br><p>And I've got a new book coming out, Boys Don't Cry which you can pre-order here: <a href="boysdontcry.co.uk&nbsp;" rel="noopener noreferrer" target="_blank">boysdontcry.co.uk&nbsp;</a></p><p>&nbsp;</p><p>If you enjoyed the show, you can also follow us:&nbsp;</p><p>Instagram- www.instagram.com/greatcompanypodcast&nbsp;</p><p>TikTok - www.tiktok.com/@greatcompanypodcast&nbsp;</p><p>And if you've got thoughts, questions and comments, you can email us at: <a href="mailto:greatcompany@jampotproductions.co.uk" rel="noopener noreferrer" target="_blank">greatcompany@jampotproductions.co.uk</a>&nbsp;</p><br><p>THE CREDITS&nbsp;</p><p>Exec Producer: Jemima Rathbone</p><p>Producer: Helen Burke</p><p>Assistant Producer: Rhoda Abrokwa&nbsp;</p><p>Video: Jake Ji &amp; Josh Bennett</p><p>Audio: Rafi Amsili&nbsp;</p><p>Social Media: Laura Coughlan &amp; Anthony Barter&nbsp;</p><p>-&nbsp;</p><p>&nbsp;</p><p>Great Company is an original podcast from JamPot&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

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