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Gregg Renfrew Is Making Counter Moves in Clean Beauty

Gregg Renfrew Is Making Counter Moves in Clean Beauty

The Rich Roll Podcast
Dec 8, 2025 1h 51m
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About this episode

Gregg Renfrew is the founder of Beautycounter and now Counter—a pioneer in the clean beauty movement. Five years after our first exchange, Gregg returns with her story about navigating imposed change. After losing her company, she bought it back out of foreclosure in 48 hours—then let it die to save it. Today, we explore identity collapse, decoupling self-worth from success, why selling control means losing it, and the beauty industry's toxin loopholes. Along the way, we confront rebuilding when everything you've created is stripped away. This is an honest conversation about ego, humility, and the courage to begin again. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Go Brewing: Use the code Rich Roll for 15% OFF👉🏼https://www.gobrewing.com Seed: Use code RICHROLL20 for 20% OFF your first order👉🏼https://www.seed.com/RichRoll20 Squarespace: Use code RichRoll to save 10% off your first order of a website or domain👉🏼http://www.squarespace.com/RichRoll Whoop: The all-new WHOOP 5.0 is here! Get your first month FREE👉🏼https://www.join.whoop.com/Roll Momentous: High-caliber human performance products for sleep, focus, longevity, and more. For listeners of the show, Momentous is offering up to 35% off your first order👉🏼https://www.livemomentous.com/richroll On: High-performance shoes & apparel crafted for comfort and style👉🏼https://www.on.com/richroll LMNT: Get a free LMNT Sample Pack with any purchase👉🏼https://www.drinklmnt.com/richroll   Check out all of the amazing discounts from our Sponsors👉🏼https://www.richroll.com/sponsors  Find out more about Voicing Change Media at https://www.voicingchange.media and follow us @voicingchange

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