Evolutionary Ideas For Modern Problems - Sam Tatam - #539

About this episode

Sam Tatam is the Head of Behavioural Science at Ogilvy Growth & Innovation and an author. When it comes to solving modern problems, it turns out that evolution might have a lot of the answers. Rather than revolutionary ideas, evolutionary ideas and solutions that already exist in the animal kingdom can help us with all manner of challenges. Expect to learn how the wings of an owl helped fix problems in the bullet train, how the ears of a hare assist wind turbines, why Google Glass failed, how come Airline Tickets are so confusing, why all my rich friends drink sparkling water, how companies can aid customer decision without limiting choice and much more... Sponsors: Get 10% discount on your first month from BetterHelp at https://betterhelp.com/modernwisdom (discount automatically applied) Get 10% discount on all Optimal Carnivore’s products at www.amazon.com/optimalcarnivore (use code: WISDOMSAVE10) Get 15% discount on the amazing 6 Minute Diary at https://bit.ly/diarywisdom (use code MW15) (USA - https://amzn.to/3b2fQbR and use 15MINUTES) Timestamps: (00:00) Intro (01:57) The Role of Evolution in Marketing (07:16) Different Species Evolve to Reach Same Results (16:50) Power of Simplification (27:05) Solving the Bullet Train’s Issues (35:41) How to Be Better at Making Decisions (44:38) Why do Rich People Drink Sparkling Water? (51:48) Optimising Duration & Experience (1:06:45) Where to Find Sam Extra Stuff: Buy Evolutionary Ideas - https://amzn.to/3ViYgD5 Follow Sam on Twitter - https://twitter.com/s_tatam  Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom - Episodes You Might Enjoy: This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠ How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠ The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠ Get in touch. Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact/  Learn more about your ad choices. Visit megaphone.fm/adchoices