Dough - Lawn Mowers

About this episode

<p>Could the next generation of lawn mowers create any image you like on your lawn?</p><p>The entrepreneur, Sam White, hosts Dough - the BBC Radio 4 series which looks at the business behind profitable everyday products and where the smart money might take them next.</p><p>In each episode, Sam, and the futurist, Tom Cheesewright, are joined by product manufacturers and industry experts whose inside knowledge gives a new appreciation for the everyday things that we often take for granted.</p><p>Together they look back on a product’s earliest (sometimes ridiculous!) iterations, discuss how a product has evolved and the trends which have driven its profitability.</p><p>In this episode on lawn mowers, they hear from expert guests including: </p><p>-Yvette Henshall-Bell - President of the European Business Unit at the lawn mower manufacturer, Husqvarna -Craig Hoare - Sales and Marketing Manager for the lawn mower manufacturers Hayter and its parent company Toro -Nick Darking - General Manager of the British Agricultural and Garden Machinery Association</p><p>They trade opinions on the lawn mower's 'game-changing' innovations and its most pointless, or least effective, ones too, before Tom draws on his expertise as a futurist to imagine what cutting the grass might be like in the decades to come.</p><p>Dough is produced by Jon Douglas and is a BBC Audio North production for BBC Radio 4 and BBC Sounds.</p><p>Sliced Bread returns for a new batch of investigations in the spring when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.</p><p>In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds</p>