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Business of Sport: The £25 Billion Value of Olympic Glory

Business of Sport: The £25 Billion Value of Olympic Glory

The Athletic FC Podcast
Aug 5, 2021 55 min
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About this episode

<p>Host Mark Chapman &amp; The Athletic's Matt Slater bring an Olympic theme to the Business of Sport and ask what is the value of chasing gold medals - £25 billion according to UK Sport - from a commercial social &amp; political perspective.</p><p>Guests include UK Sport CEO Sally Munday, Sport England's director of sport Phil Smith and British Cycling director Danielle Every to talk funding, the link between medals &amp; participation, how sports make investment decisions, the value of the sports sector, bidding for major events &amp; working under the huge shadow football casts.</p><p> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

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