What is the paradox of choice?

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You may have spent twenty minutes scrolling through Netflix, Disney+, Amazon Prime or YouTube last night… only to end up watching nothing. That sense of paralysis when faced with endless options was described in 2004 by American psychologist Barry Schwartz, as the paradox of choice. Why do too many options make it harder to decide? What role does regret play in this process? How can we escape the paradox of choice? In under 3 minutes, we answer your questions! To listen to the latest episodes, click here: What is the Fermi paradox? What’s the Tinder Paradox ? Could vanlife be a lifestyle choice for you? A Bababam Originals podcast written and realised by Amber Minogue. Learn more about your ad choices. Visit megaphone.fm/adchoices