How Shopping Malls are Designed to Overwhelm You | Architectural Digest

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Shopping malls aren’t just places to shop–they’re carefully designed environments built to influence how you think, move, and spend. Michael Wyetzner of Michielli + Wyetzner Architects returns to AD to break down the hidden design strategies behind modern shopping malls using the ‘Gruen Transfer’, escalator placement, skylights, maze-like layouts, and more. From the first enclosed mall in Minnesota to the Mall of America and Las Vegas mega-malls, learn how malls evolved from European public plazas into powerful tools of consumer psychology.
 
 00:00 Intro
 00:41 European Origins
 01:27 Southdale Center
 03:59 The Gruen Transfer
 09:10 Mall of America
 13:58 The Forum Shop, Las Vegas Feeling inspired? Subscribe to AD and get a free tote with your subscription! →
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 The leading international design authority, Architectural Digest features articles and videos of the best in architecture, style, culture, travel, and shopping.