How Harry's Owner Is Taking On Procter & Gamble

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The consumer packaged goods space is changing as direct-to-consumer companies are leveraging their online following to gain traction in retail stores. Mammoth Brands is one of the businesses at the forefront of this trend working to disrupt legacy players like Procter & Gamble and Unilever. Its founders started the shaving brand Harry’s over a decade ago and have now acquired other up-and-coming CPG names, like Coterie diapers. Produced, shot, and edited by: Ryan Baker Reporter: Amelia Lucas Animation by: Jason Reginato, Emily Park Additional Reporting by: Melissa Repko Senior Managing Producer: Tala Hadavi Additional Footage: Getty Images, Mammoth Brands » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How Harry's Owner Is Taking On Procter & Gamble