How Apple Got Its Groove Back

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In 1997 Apple was on the verge of bankruptcy and falling far behind its biggest competitor, Microsoft. But that all changed when Apple started building revolutionary new devices that strayed from its roots as a computer company. The iPod and the iPhone propelled Apple from an underdog to the company that dominates the way we think about consumer electronics today. Hosted by Peter Kafka (@pkafka) Enjoyed this episode? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts. Want to get in touch? Tweet @recode Subscribe for free. Be the first to hear next week's episode by subscribing in your favorite podcast app. Learn more about your ad choices. Visit podcastchoices.com/adchoices