#326 Anna Wintour

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What I learned from reading Anna: The Biography by Amy Odell.  ---- 1. If you need tax prep and bookkeeping check out betterbookkeeping.com/founders. It's like having a full time CFO and super cheap grandpa sitting on your shoulder.  2. Vesto makes it easy for you to invest your businesses idle cash. Schedule a demo with Vesto's founder Ben and tell him David from Founders sent you.  Here's the legal disclosures to make the lawyers happy: Vesto Advisors, LLC (“Vesto”) is an SEC registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. More information about Vesto and our partnership can be found here We are entitled to compensation for promoting Vesto Advisors, LLC. Accordingly, we have an incentive to endorse Vesto and its team and services. We are not current advisory clients of the Vesto. 3. I went to Notre Dame and spoke to the Art of Investing class. You can listen to the full conversation here.  ---- (8:00) She knows the ecosystem in which she operates better than anyone. (8:30) If Anna had a personal tag line it would be: I just have to make sure things are done right. (16:00) He had a desk with nothing on it except a buzzer underneath, so that when he was done with you, which was in about five minutes, his assistant could come in and whisk you away. (17:00) What is the number one thing you hope people learn from you? To be decisive and clear. (19:00) The Vogue 100 is a private club whose members pay $100,000 a year just for access to Anna. (29:00) She did not second guess herself. (30:00) She was meticulous about everything. (32:00) Her focus was singular. She was very clear minded about wanting to do work that she thought was the best. (38:00) She knew that killing stories was necessary to let people know that you had standards. (41:00) Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281) (44:00) Anna ran the magazine with iron fisted discipline. (48:00) With Anna you get two minutes. The second minute is a courtesy. (49:00) It is slothful not to compress your thoughts. — Winston Churchill (52:00) Anna intentionally builds relationships with the most powerful people in her industry. (52:00) Anna saw the potential for the industry and how she can expand the power and the influence that her individually, and Vogue as a brand, by just combining all these people that are already in the ecosystem and then intentionally putting them together. When they work together it becomes stronger. And as a result of what she created, the whole is greater than the sum of its parts. (53:30) The power she has cannot be understated. The way in which she accumulated the power was fascinating. She aligned everybody's interest, with her at the center. (1:05:00) She's not just building up a personal brand. She's not just building up Vogue. She's building up the entire industry. (1:06:00) Relationships last longer than money. (1:06:00) Resist any cheapening of the brand, however popular and lucrative it might be in the short term. (1:08:00) Anna told him don't spend any time and money building out the perfect store in New York. Just roll racks into the unfinished space and start selling clothes. (He ignored this advice and went out of business) (1:11:00) More resources: Front Row: Anna Wintour: The Cool Life and Hot Times of Vogue's Editor in Chief by Jerry Oppenheimer  The September Issue (Documentary) The Devil Wears Prada (Movie) 73 Questions with Anna Wintour 73 More Questions with Anna Wintour  ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast   ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast