Toast - Series 4: Our Price Records

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<p>Our Price Records was one of Britain's biggest music retailers offering cut-price albums at over 300 local high street stores. So, why did the chain disappear even before the internet transformed the music industry?</p><p>The BBC Business journalist, Sean Farrington, and the entrepreneur, Sam White, examine the retailer's fortunes. </p><p>How did it manage to become so successful? And why did it end up 'toast'?</p><p>The pair are joined by expert guests including: </p><p>-Neil Boote - former commercial director at Virgin Our Price -Phil Cokell - former marketing director at Chrysalis Records -Alison Warner who worked at Our Price Records in the 1980s</p><p>Produced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.</p><p>You can email the programme at <a href="mailto:toast@bbc.co.uk">toast@bbc.co.uk</a></p><p>Feel free to suggest topics which could be covered in future episodes.</p><p>Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds</p>