#102 Rory Sutherland - Decoding Human Behaviour

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Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.Cancel culture is as prominent as ever before. But, why is everybody so sensitive? Thankfully, Rory has spent decades understanding human motivation and subconscious behaviour to let us know how to avoid it. We dissect the mysteries behind stand-up comedy, navigate the tricky terrain of cancel culture, explore banned words, and hear about the time Rory nearly cracked penis jokes with the Queen's doctor.Discover Rory's fascinating encounters with Def Jam Records founder Rick Rubin, unravel the epic tale of the Concorde's spectacular failure, and explore why AI won't be stealing our jobs anytime soon. And, of course, don't miss Rory's intriguing take on the Hollywood dark film, Saltburn.I'm beyond lucky to bring you these conversations. Rory's book 'Alchemy' tops my all-time favorites, and spending a combined 5 hours with him has been nothing short of a blessing.Extra Stuff:Buy Alchemy - https://amzn.to/3DyaBfo Follow Rory on X - @rorysutherland Sponsors: VybeyUse code "DbyD" for 15% site wide: https://vybey.co.uk/?shpxid=f36c0d3a-dd5a-46be-8d64-f23f7458eb39West Coast MotorsQuote "Development by David" on your next used car purchase: https://www.wcmotors.co.uk/