Official Trailer: Strategic Communication | MasterClass Certificates

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Schools don’t teach influence or persuasion. But they are skills that can impact every part of your life. How you show up in a meeting. How you navigate a hard conversation. How you ask for what you want and actually get it. This course breaks down how to do all of it, step by step, so you can start using it right away. Learn more about Strategic Communication: Build Trust. Drive Decisions. Lead With Influence: https://mstr.cl/PCommsYT Taught by world-class experts in communication and behavioral science, grounded in research and executive experience. Meet Your Instructors: Matt Abrahams A lecturer in organizational behavior at the Stanford Graduate School of Business, Matt is among the world’s most sought-after experts in strategic communication, with clients ranging from Fortune 500 leaders to the United Nations. Stacey Tank As a Fortune 500 executive and CEO, Stacey has navigated high-stakes persuasion challenges at every level of organizational complexity, from leading global transformation at Heineken to driving change at the Home Depot. Lorraine K. Lee Lorraine is a Stanford instructor and the bestselling author of Unforgettable Presence. Her frameworks for professional visibility and influence have been adopted by Fortune 500 companies including Zoom, Amazon, and McKinsey. Daniel Pink Daniel is a No. 1 New York Times bestselling author whose research on human motivation, framing, and behavioral science has made him one of the world’s most influential thinkers on how people make decisions and say yes. Vanessa Van Edwards Vanessa is a behavioral researcher and Harvard instructor whose science-backed work on body language, first impressions, and nonverbal cues has made her one of the world’s leading authorities on how trust and influence are built in real time. You’ll learn to: Manage pressure and anxiety so you remain confident in high-stakes moments, even when you’re put on the spot. Command attention and earn trust the moment you walk into a room. Read your audience, understand what they need, and shape your message around what will move them. Craft stories and structure ideas so they’re easy to follow, hard to dismiss, and clear about next steps. Recognize hesitation, handle pushback, and deliver pitches that are easy to say yes to. About MasterClass: MasterClass is the streaming platform where anyone can learn from the world’s best. With an annual membership, subscribers get unlimited access to instructors and classes across a wide range of subjects. Stream thousands of lessons anywhere, anytime, on mobile, desktop, and TV. • Subscribe: https://mstr.cl/30SH1wj • TikTok: https://www.tiktok.com/@masterclass • Instagram: https://www.instagram.com/masterclass • Twitter: https://www.twitter.com/masterclass • Facebook: https://www.facebook.com/masterclassofficial #MasterClass

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Your career doesn’t move forward on hard work alone. It moves when people trust you, remember you, and believe in what you say. teaches you to show up stronger, sharpen your message, and speak with more influence.

Persuasion isn’t about getting your way. It’s how you earn trust, shape decisions, and create momentum. The most transformative, the most persuasive strategies and stories have a clear structure. Three simple questions: “What?

So what? Now what?” It’s incredibly important that we signal confidence and comfort with our voice. And that’s what I want to teach you how to do.

The way that we are going to be able to move people is to find common ground. You do not read off a script. You do not need your notes. Because you are prepared.

You’ll finish this course with a Strategic Influence Playbook you can return to before every important conversation you have. You build trust, you build credibility, and you’re off to the races. Become someone others listen to and respect.

Persuasion and influence aren’t personality traits. They’re skills you can learn.

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