Anas Bukhash | Perspective of an Interviewer from the Arab World | Talks at Google

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Interviewer, serial entrepreneur, and mentor, Anas Bukhash, discusses his popular YouTube show and approach to storytelling. Anas has been acknowledged for his ability to spot trends, uncover hidden opportunities, and for the courage to take on risks. In 2014, Anas became the first in the UAE to launch an influencer marketing agency by founding Bukhash Brothers. This agency has since evolved into a prominent digital marketing firm, focused on building brands and driving digital growth. Visit Anas' YouTube channel here: https://www.youtube.com/user/AnasBukhash Four years later, Anas launched #ABtalks, a talk show that discovers the human behind the title. With 3 seasons currently streaming on Netflix, the YouTube talk show consistently challenges the status quo and brings humanity to the forefront. Today, #ABtalks is the #1 show of its kind in the MENA region, with over 10 million subscribers digitally, 1 billion YouTube impressions, and 14 million hours of watch time. His other entrepreneurship ventures include – CHALK, the first unisex hair salon of its kind, empowering men and women to express themselves, and Not (So) Guilty, an F&B concept that offers sentimental Emirati favourites with a twist. Anas’ work has been recognized globally by a diverse audience, including features in publications such as Forbes Middle East, Entrepreneur Magazine, Esquire, VOGUE, GQ, and more. Currently boasting over 2 million followers on Instagram, from the youth across the world, celebrities, ministers, business professionals, and key opinion leaders, he leverages his platform to provoke thought and a change for the better. Through his lectures and TEDx talks, Anas inspires people to take their chances and create a life fuelled by their passion. Moderated by Joyce Baz.