Founders

#56 The Biography of Herb Kelleher

What I learned from reading Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success ---- Reality is chaotic; planning is ordered [0:01] Vince Lombardi is the Steve Jobs of coaches [3:48]  how Southwest Airlines is different [11:31] the beginning of Southwest [16:00] fighting anticompetitive practice [24:30]  finding a new market by doing the opposite of your competition [29:00]  missionaries make the best products [31:00] being forced to innovate leads to questioning assumptions which leads to finding new markets [34:00] how Southwest became the largest liquor distributor in Texas [38:00]  remember your fundamental reason for being and don't deviate from that [40:45] optimize for profits, not market share [42:30] know what you are competing with - not who [44:15]  how having only one type of airplane gives Southwest an advantage [46:30]  how keeping it simple saved Southwest $2 million [51:30] know what you do best - have the discipline to stick to it [53:00]  if you are going to be small you have to be fast [1:01:19] the benefits of curiosity are unpredictable [1:03:45] ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#55 Tycoon's War: How Cornelius Vanderbilt Invaded a Country to Overthrow America's Most Famous Military Adventurer

What I learned from reading Tycoon's War: How Cornelius Vanderbilt Invaded a Country to Overthrow America's Most Famous Military Adventurer by Stephen Dando-Collins ---- Unlike Vanderbilt's other adversaries William Walker was not afraid of Cornelius when he should have been [0:01] Setting up the war between Cornelius Vanderbilt and William Walker [7:32] William Walker's impressive resume [16:44] Betrayal: "Gentlemen, You have undertaken to cheat me. I won't sue you, for the law is too slow. I'll ruin you." [27:04] Walker takes Vanderbilt's property. Walker thinks the law protects him. Vanderbilt doesn't care about the law [39:27] Garrison's counter move against Cornelius Vanderbilt [44:36] Vanderbilt funds several Central American governments to destroy William Walker [52:51] The power of having a singular focus on a goal but remaining flexible on the tactics to get there [1:02:10] ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#54 The Epic Life of Cornelius Vanderbilt

What I learned by reading The First Tycoon: The Epic Life of Cornelius Vanderbilt by TJ Stiles.  ---- His life spanned from the days of George Washington to John D. Rockefeller [0:01] $1 out of $20 in circulation [4:35] an overview of his life [5:35]  the environment Vanderbilt was raised in [14:10]  love of competition / dislike of school / first jobs [18:00]  action for actions sake [22:00] an entrepreneur from the beginning [23:06]  expansion fueled by aggressiveness, action, and constraints [30:00]  partnering with the rich and powerful Thomas Gibbons [35:00] the solo founder [46:34] starting up with an eye on getting acquired [50:00]  frugality wins [56:20] entrepreneurs vs large companies [1:03:45]  more frugality and decentralized company structure [1:12:00]  the size of his ambition was difficult for others to comprehend [1:19:25] ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#53 Who Is Michael Ovitz?

What I learned from reading Who Is Michael Ovitz? by Michael Ovitz.  ---- Those whom the gods wish to destroy they first give a gift [0:01] Michael's first jobs + finding his first love [7:02] the foul-mouthed magnates [19:49] starting at the bottom / being hungry for knowledge [24:50] I don't want to be standard in any way [32:30] the revolt begins and the founding of CAA [36:05] know the history of the industry you are in [46:30] a warning for all entrepreneurs [53:44] what influenced CAA's culture [59:27] becoming the thing you hate [1:02:10] a typical day's schedule [1:07:00] problems with co-founders [1:11:30] the fastest animal on the field [1:15:13] I was tired / The end of Michael Ovitz's time at CAA [1:19:15] Ron is gone [1:25:07] a new beginning / meeting Marc Andreessen [1:32:00] reconciliation [1:38:00] ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#52 The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders

What I learned from reading The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders. ---- A business is born (0:01) don't start a business unless you are the first customer (22:49) what it is like to fall in love with an idea (25:31) starting a business is like making a movie (27:15) on slowing down (32:32) the problem with being able to argue both sides of an idea (37:00) editing & narrowing your focus (46:51) ideas in the form of action (51:39) history doesn't repeat, human nature does (57:00) the doubts of nascent entrepreneurship (59:51) Steve Jobs had one speed: Go (1:07:39) be the customer, not the seller (1:16:21) Bill finally gets it (1:22:00) ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#51 Wild Company: The Untold Story of Banana Republic

What I learned from reading Wild Company: The Untold Story of Banana Republic by Mel and Patricia Ziegler ---- For every business, there is an appropriate scale [0:01] Fundamentally Unemployable [5:18] the prehistory of Banana Republic [10:02] "We didn't have any money, we didn't have any technology, and we didn't have a plan." –Jack Ma [14:30] A republic is born [18:13] when something is not selling, increase the price [20:45] relentlessly resourceful [25:45] finding assets hiding in liabilities [28:30] the catalog! [30:33] Eddie Murphy on why you shouldn't have a backup plan [36:40] media was the initial distribution strategy [42:15] Understanding the internet before the internet existed. A lesson on publicity/attention [45:22] when all else fails, expand [51:05] selling the company [56:24] the end of freedom [1:04:40] Misfits, quotes from Steve Jobs and what this has to do with the podcast industry [1:08:00] ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#50 Marc Andreessen's Blog Archive

What I learned from reading  The Pmarca Blog Archive Ebook by Marc Andreessen. ---- [0:01] In this series of posts I will walk through some of my accumulated knowledge and experience in building high-tech startups.   [3:15] Great things about doing a startups:  Most fundamentally, the opportunity to be in control of your own destiny — you get to succeed or fail on your own, and you don’t have some bozo telling you what to do. For a certain kind of personality, this alone is reason enough to do a startup. The opportunity to create something new — the proverbial blank sheet of paper. You have the ability — actually, the obligation— to imagine a product that does not yet exist and bring it into existence, without any of the constraints normally faced by larger companies. The opportunity to have an impact on the world — to give people a new way to communicate, a new way to share information, a new way to work  together, or anything else you can think of that would make the world a better place.  The ability to create your ideal culture and work with a dream team of people you get to assemble yourself. Want your culture to be based on people who have fun every day and enjoy working together? Or, are hyper-competitive both in work and play? Or, are super-focused on creating innovative new rocket science. And finally, money —startups done right can of course be highly lucrative. This is not just an issue of personal greed — when things go right, your team and employees will themselves do very well and will be able to support their families, send their kids to college, and realize their dreams, and that’s really cool. And if you’re really lucky, you as the entrepreneur can ultimately make profound philanthropic gifts that change society for the better.   [5:15] However, there are many more reasons to not do a startup.  [5:28] First, and most importantly, realize that a startup puts you on an emotional rollercoaster unlike anything you have ever experienced. You will flip rapidly from a day in which you are euphorically convinced you are going to own the world, to a day in which doom seems only weeks away and you feel completely ruined, and back again.Over and over and over.  [6:04] Some days things will go really well and some things will go really poorly. And the level of stress that you’re under generally will magnify those transient data points into incredible highs and unbelievable lows at whiplash speed and huge magnitude.   [6:42] The best thing about startups: you only ever experience two emotions, euphoria and terror, and I find that a lack of sleep enhances them both.  [7:09] In a startup, absolutely nothing happens unless you make it happen.  [8:19] As a founder of a startup trying to hire your team, you’ll run into this again and again: When Jim Clark decided to start a new company in 1994, I was one of about a dozen people at various Silicon Valley companies he was talking to about joining him in what became Netscape. I was the only one who went all the way to saying “yes” (largely because I was 22 and had no reason not to do it). The rest flinched and didn’t do it. And this was Jim Clark, a legend in the industry who was coming off of the most successful company in Silicon Valley in 1994 —Silicon Graphics Inc. How easy do you think it’s going to be for you?   [10:50] The fact is that startups are incredibly intense experiences and take a lot out of people in the best of circumstances.  [14:03]  And so you start to wonder—what correlates the most to success— team, product, or market? Or, more bluntly, what causes success? And, for those of us who are students of startup failure—what’s most dangerous: a bad team, a weak product, or a poor market? [15:16] If you ask entrepreneurs or VCs which of team, product, or market is most important, many will say team. This is the obvious answer, in part because in the beginning of a startup, you know a lot more about the team than you do the product, which hasn’t been built yet, or the market, which hasn’t been explored.   [16:32] Personally, I’ll take the third position — I’ll assert that market is the most important factor in a startup’s success or failure. Why? In a great market — a market with lots of real potential customers— the market pulls product out of the startup. The market needs to be fulfilled and the market will be fulfilled, by the first viable product that comes along.   [17:33] Conversely, in a terrible market, you can have the best product in the world and an absolutely killer team, and it doesn’t matter—you’re going to fail.   [18:53] You can obviously screw up a great market — and that has been done, and not infrequently—but assuming the team is baseline competent and the product is fundamentally acceptable, a great market will tend to equal success and a poor market will tend to equal failure. Market matters most.   [19:32]  Markets that don’t exist don’t care how smart you are.  [20:15] The only thing that matters is getting to product/market fit.   [21:00] Lots of startups fail before product/market fit ever happens. My contention, in fact, is that they fail because they never get to product/market fit.  [22:59] The most important thing you need to know going into any discussion or interaction with a big company is that you’re Captain Ahab, and the big company is Moby Dick. When Captain Ahab went in search of the great white whale Moby Dick, he had absolutely no idea whether he would find Moby Dick. What happened was entirely up to Moby Dick. And Captain Ahab would never be able explain to himself —or anyone else— why Moby Dick would do whatever it was he’d do. You’re Captain Ahab, and the big company is Moby Dick.   [29:30] A startup’s initial business plan doesn’t matter that much, because it is very hard to determine up front exactly what combination of product and market will result in success. By definition you will be doing something new, in a world that is a very uncertain place. You are simply not going to know whether your initial idea will work as a product and a business, or not. And you will probably have to rapidly evolve your plan —possibly every aspect of it — as you go.   [30:03] It is therefore much more important for a startup to aggressively seek out a big market, and product/market fit within that market, once the startup is up and running, than it is to try to plan out what you are going to do in great detail ahead of time. The history of successful startups is quite clear on this topic.  [38:38] The point is this: If Thomas Edison didn’t know what he had when he invented the photograph while he thought he was trying to create better industrial equipment for telegraph operators. . .what are the odds that you—or any entrepreneur— is going to have it all figured out up front?   [40:00] The first rule of career planning: Do not plan your career. The world is an incredibly complex place and everything is changing all the time. You can’t plan your career because you have no idea what’s going to happen in the future. Career planning = career limiting.  [40:46] The second rule of career planning: Instead of planning your career, focus on pursuing opportunities.   [41:06] Opportunities that present themselves to you are the consequence— at least partially — of being in the right place at the right time. They tend to present themselves when you’re not expecting it —and often when you are engaged in other activities that would seem to preclude you from pursuing them. And they come and go quickly — if you don’t jump all over an opportunity, someone else generally will and it will vanish. [42:40] I am continually amazed at the number of people who are presented with an opportunity and pass. There’s your basic dividing line between the people who shoot up in their careers like a rocket ship, and those who don’t — right there.   [42:58] I am also continually amazed at the number of people who coast through life and don’t go and seek out opportunities even when they know in their gut what they’d really like to do. Don’t be one of those people. Life is way too short.   [43:17] The world is a very malleable place. If you know what you want, and you go for it with maximum energy and drive and passion, the world will often reconfigure itself around you much more quickly and easily than you would think.   [50:44] There may be times when you realize that you are dissatisfied with your field — you are working in enterprise software, for example, but you’d really rather be working on green tech or in a consumer Internet company. Jumping from one field into another is always risky because your specific skills and contacts are in your old field, so you’ll have less certainty of success in the new field. This is almost always a risk worth taking– standing pat and being unhappy about it has risks of its own, particularly to your happiness. And it is awfully hard to be highly successful in a job or field in which one is unhappy.   [52:52] Finally, pay attention to opportunity cost at all times. Doing one thing means not doing other things. This is a form of risk that is very easy to ignore, to your detriment.  [53:33] Marc’s final takeaway for thinking about opportunities: If you really are high-potential, you’re naturally going to be seeking out risks in your career in order to maximize your level of achievement.   [55:46] Graduating with a technical degree is like heading out into the real world armed with an assault rifle instead of a dull knife.   [56:19] Don’t worry about being a small fish in a big pond—you want to always be in the best pond possible, because that is how you will get exposed to the best people and the best opportunities in your field.  [58:26] Capitalism rewards things that are both rare and valuable.  [56:52] Seek to be a double/triple/quadruple threat. . .The fact is, this is even the secret formula to becoming a CEO. All successful CEO’s are like this. They are almost never the best product visionaries, or the best salespeople, or the best marketing people, or the best finance people, or even the best managers, but they are top 25% in some set of those skills, and then all of a sudden they’re qualified to actually run something important.   [1:00:50] Learn how to sell. I don’t mean, learn how to sell someone a set of steak knives they don’t need — although I hear that can be quite an education by itself. I mean, learn how to convince people that something is in their best interest to do, even when they don’t realize it up front.   [1:06:06] In my opinion, it’s now critically important to get into the real world and really challenge yourself — expose yourself to risk— put yourself in situations where you will succeed or fail by your own decisions and actions, and where that success or failure will be highly visible. Why? If you’re going to be a high achiever, you’re going to be in lots of situations where you’re going to be quickly making decisions in the presence of incomplete or incorrect information, under intense time pressure, and often under intense political pressure. You’re going to screw up — frequently — and the screwups will have serious consequences, and you’ll feel incredibly stupid every time. It can’t faze you — you have to be able to just get right back up and keep on going. That may be the most valuable skill you can ever learn. Make sure you start learning it early.   [1:07:20] When picking an industry to enter, my favorite rule of thumb is this: Pick an industry where the founders of the industry—the founders of the important companies in the industry—are still alive and actively involved.   ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#49 Screw It, Let's Do It: Lessons in Life by Richard Branson

What I learned from reading Screw It, Let's Do It: Lessons in Life by Richard Branson. --- Subscribe to listen to Founders Premium — Subscribers can listen to Ask Me Anything (AMA) episodes and every bonus episode.  --- — “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#48 Finding My Virginity: The New Autobiography by Richard Branson

What I learned from reading Finding My Virginity: The New Autobiography by Richard Branson.   ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#47 Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way

What I learned from reading Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Wayby Richard Branson ---- Business is a fluid, changing substance. A mutating, indefinable thing [0:45] I just pick up the phone and get on with it [7:50] smart ways to get initial traction [9:51] to understand the entrepreneur, study the juvenile delinquent [14:19] Richard Branson's early business philosophy [14:49] the beginning of Virgin [19:00] what he learned from going to jail [23:01] the scope of Richard's ambition at 21 [24:44] a model of compatible businesses [27:00] how Richard Branson made his first fortune [29:00] how Richard Branson gets Necker Island and the idea for Virgin Airways [34:45] protecting the downside risk [38:40] Richard Branson's view on public companies [46:12] taking Virgin private, funding secured [52:00] questioning the direction of his life at 40 years old [59:54] ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#46 I Love Capitalism: An American Story

What I learned from reading I Love Capitalism: An American Story by Ken Langone.  --- His early life: there was never much money (3:30) Ken's first jobs (5:35) [At school] I didn't apply myself at all . I did the absolute minimum . I was too busy having fun and working at all my various jobs (12:05)  further adventures in entrepreneurship (13:24) Looking for work / finding excitement (17:00) stepping out into the void / getting creative to get a job (23:50) how he starts growing a business within the firm (26:33) his first big break (28:50) You treat a customer right and you never have to worry (32:00) A lesson about human nature and developing trust (34:45) Getting rich is one skill. Staying rich is a different skill altogether(43:10) moral of the story: who wants it the most? (48:25) Hubris and Redemption: Starting over (50:25) how he started his own business (54:00) learning about the opportunity for home depot from other founders and some early tactics to get traction for their stores (59:00)  leave more on the table for the other guy than he thinks he should get (1:03:32) ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#45 Built From Scratch: How A Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion

What I learned from reading Built From Scratch: How A Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion by Bernie Marcus and Arthur Blank.  --- The creation of The Home Depot began with two words: "You're fired!" [0:01] Blinders on focus on the customer [5:45] Learning how not to manage people from Ming the Merciless [8:37] Meeting Ken Langone / the prehistory of Home Depot [11:00] 81% private / 19% public partnerships [18:40] Ken sells to Ming. Predicts Ming will fire Bernie [28:30] Getting fired was the best thing that ever happened [35:00] Bernie Marcus at 49 years old: little cash and a ruined reputation [38:15] How Bernie Marcus walks away from Ross Perot [38:50] The importance of equity [49:19] Do not work with people who don't know how to care about other people [51:00] How they got the money to open The Home Depot [55:30] The critical importance of selling at the right price [58:32] Knowing the right way to do something by seeing it done the wrong way [1:08:54] Mistakes can teach us we're never as smart as we think we are [1:11:25]  ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#44 A Memoir by the Cofounder of Microsoft

What I learned from reading Idea Man: A Memoir by the Cofounder of Microsoft by Paul Allen  --- I was 21 years old and at loose ends (0:01) how Paul Allen works (4:09) coming up with the idea for Microsoft (4:48) admiring Bill Gates' bravado (7:56) advice from his father: do something you love (12:30) "Paul is an 'enthusiast' and when in the grip of an enthusiasm is almost totally irresponsible in other areas. How can one help such a student to see the error of his ways ? I don't know. He could even be more right than we, who knows ?" (18:30) Going deep on subjects that interested him (20:56) Paul's first jobs (24:14) Paul Allen and Bill Gates first business (26:44) New Mexico and the start of Microsoft (31:37) We were certain that the tech establishment was wrong and we were right (34:40) Unequal cofounders (37:29) Starting to grow Microsoft (39:00) Unequal cofounders part two (41:00) Early Microsoft culture: When I talk about the early days at Microsoft, it's hard to explain to people how much fun it was.( 46:43) Turning down a millions of dollars from Ross Perot (53:37) Unequal cofounders part 3 (56:54) The deal that led to Microsoft becoming the largest tech company of its day (58:00) Health crisis and Paul Allen leaves Microsoft (1:05:30) His most important realization (1:09:27) How Paul makes $75 million from AOL (1:13:00) I start from a different place , from the love of ideas and the urge to put them into motion and see where they might lead (1:18:10) ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#43 Ray Dalio: Principles: Life and Work

What I learned from reading Principles: Life and Work by Ray Dalio --- Whatever success I've had in life has had more to do with my knowing how to deal with my not knowing than anything I know [0:01] Ray's first principle and why [5:35] Ray's key to success [8:07] The similarities between investors and entrepreneurs [9:27] Shift your mindset from I know I am right to How do I know I am right? [13:05] Systemize your decision making [14:09] Ray on his life story [17:30] the quality of your decisions determine the quality of your life [19:50] Like a lot of Founders, Ray was bad at school [21:45] More about his personality: stubborn and determined + his first jobs [22:45] Hungry for knowledge he could actually use [24:28] Terrible is better than mediocre [25:03] What we think to be true that is not: The future is a slightly modified version of the present [25:30] Steve Jobs [26:30] A pivotal lesson for Ray: The same things happen over and over again [28:02] the founding of Bridgewater [32:33] the humble beginning of Bridgewater [35:15] If you know your business A to Z there is no problem you can't solve – Sam Zemurray [36:06] Watching the richest man in the world go broke [38:00] Ray loses everything and has to start all over again [40:30] Successful people change in ways that allow them to continue to take advantage of their strengths while compensating for their weaknesses and unsuccessful people don't [45:10] The new Bridgewater: Systematizing his decision making process [47:35] Developing more products and out teaching his competition [48:11] The results of systematized thinking guided by principles that are written down and adhered to [53:30] Counterintuitive thoughts on public success [55:19] ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#42 One From Many: VISA and the Rise of Chaordic Organization

What I learned from reading One From Many: VISA and the Rise of Chaordic Organization by Dee Hock  --- Walking away at the pinnacle of success was the hardest thing I have ever done (0:01) Through the years, I have greatly feared and sought to keep at bay the four beasts that inevitably devour their keeper – Ego, Envy, Avarice, and Ambition. In 1984, I severed all connections with business for a life of isolation and anonymity, convinced I was making a great bargain by trading money for time, position for liberty, and ego for contentment – that the beasts were securely caged. –Dee Hock (4:14) Visa was little more than a set of unorthodox convictions about organization slowly growing in the mind of a young corporate rebel (9:03) Dee's first jobs (21:44) Learning how mechanistic, Industrial Age organizations really function (28:17) Useful questions to ask in your organization (34:30) A failure at 36 years old (38:33) The environment from which Visa emerged (46:41) Healthy vs Unhealthy Organizations (55:19) Focus on how your product or company "ought to be" and nothing else. (57:30) I had held fast to the notion that until someone has repeatedly said "no!" and adamantly refuses another word on the subject, they are in the process of saying "yes" and don't know it yet. –Dee Hock (1:03:55) His biggest regret: The fight against duality (monopoly) (1:04:35) How Dee Hock dealt with stress (1:07:00) His biggest regret: The fight against duality (monopoly) continued (1:09:52) Dee's surprising conclusion about his work (1:16:50) ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#41 The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

What I learned from reading The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz. --- There's no recipe for complicated, dynamic situations [0:01] Meeting Marc Andreessen [8:30] The co-founder relationship between Marc and Ben [11:00] How they came up with the idea for Loudcloud (Opsware) / A business is just an idea that will make someone's life better. —Richard Branson [13:45] Ben finds value by asking the question: What would I do if we went bankrupt? [21:05] Sell the wrong product to find the right one [22:30] Saving a $20 million a year customer by buying a $10 million company [23:16] Do not play the odds [27:27] Discount praise. Focus on what can be fixed [28:32] Why training is so important (compounding effect) [31:20] Difference between large company executives and founders [32:00] Why it is a good idea to collect good ideas [34:00] Determination is more important than intelligence [35:30] Your culture should be unique / Using shock to create behavioral change [38:24] There is no founder school [40:30] Perseverance is more important than intelligence [41:01] Copy from great founders [46:50] ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#40 Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid

What I learned from reading Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid --- If you dream of something worth doing and then simply go to work on it, and don’t think anything of personalities, or emotional conflicts, or of money, or of family distractions; if you just think of, detail by detail, what you have to do next, it is a wonderful dream. [0:01]  Edwin Land was a pioneer whose inventions were dismissed, and yet he created a great company by dint of pure stubbornness. [2:33]  He [Steve Jobs] didn't yet have the skills to build a great company, but he admired those who had pulled it off and he would go to great lengths to meet them and learn from them. [3:03]  Steve admired many things about Land: his obsessive commitment to creating products of style, practicality, and great consumer appeal. His reliance on gut instinct rather than consumer research and the restless obsession and invention he brought to the company he founded. [4:07]  Recounting his life is a meditation on the nature of innovation. [5:15]  We use bull’s eye empiricism. We try everything but we try the right things first. [6:06] Land clearly did not wish to waste his powers on me too innovations [6:34]  Don’t do anything that someone else can do. Don’t undertake a project unless it is manifestly important and nearly impossible. [6:55]  He held that the business of business was something different, making things that people didn’t know they wanted until they were available. [7:26]  He thought and acted on a large stage. [8:34]  Over and over he talked about his obsessions: autonomy, learning, education, vision, perception, the mind, and the mining of exhausted veins of knowledge for new gold. [9:14]  Land on the problem with formal education: A student would get a message that a secret dream of greatness is a pipe dream. That it would be a long time before he makes a significant contribution, if ever. [13:18]  From this day forward, until the day you are buried, do two things each day. First master a difficult old insight and second, add some new piece of knowledge to the world. [17:12]  Edwin Land on perseverance: I was totally stubborn about being blocked. Nothing or nobody could stop me from carrying through the execution of the experiments. [18:04]  Edwin Land on the difference between individuals and groups: Intelligent men in groups are —as a rule—stupid. [18:15]  There's a rule they don't teach you at Harvard business school. It is, if anything is worth doing it's worth doing to excess. [20:02]  Steve Jobs expressed his deep admiration for Edwin Land, calling him "a national treasure". [23:33]  Steve Jobs: I always thought of myself as a humanities person as a kid, but I liked electronics. Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences. And I decided that's what I wanted to do. [24:27]  A shareholder asked Land about his goals when he had been a great student: I wanted to become the world’s greatest novelist and I wanted to become the world’s greatest scientist. [35:40]  Inventors sometime experience a fevered paranoia just after they had a great idea. It seems so clear and burns so bright that they are sure someone else will come up with the same thing at any moment. [41:56]  Land had suggested that Polaroid might be able to sell 50,000 cameras per year, far more than anyone else imagined possible. It turned out that even the visionary had low balled himself. By the time the product was retired in 1953, 900,000 units had been sold. [46:27]  My point is that we created an environment where a man was expected to sit and think for two years. Not was allowed to, but was expected to. [49:25]  My whole life has been spent trying to teach people that intense concentration for hour after hour can bring out in people resources they didn't know they had. [51:53] If the product was right, not just economically, but also morally and emotionally, the selling would take care of itself. Marketing is what you do if your product's no good. [59:45]  Walt Disney: We are innovating. I’ll let you know the cost when we are done. [1:00:28]  Kodak got him all wrong. Kodak terribly miscalculated his personality. One of the reasons he put his heart and soul into the lawsuit was that he was outraged. Land said: We took nothing from anybody. We gave a great deal to the world. The only thing keeping us alive is our brilliance. The only thing that keeps our brilliance alive is our patents. [1:04:36] ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#39 Walt Disney: An American Original

What I learned from reading Walt Disney: An American Original by Bob Thomas --- He seemed eager to sum up the lessons he had learned and tell people how he applied them in his life. [0:01] He worked long hours over drawings in his room. Never revealing a project until he completed it. [5:32] Walt Disney's first business: Iwerks-Disney Commercial Artists [9:34] Walt Disney's second business: Laugh-O-Gram Films [13:30] Walt Disney's third business: The Walt Disney Company [17:03] "Should the idea or name be exploited in any other way, such as toys or merchandise we shall share equally." / Jeff Bezos on the importance of sleep [21:08] Committees throttle creativity [25:31] It is normal to doubt yourself when you are creating something. Walt Disney doubted the quality of Steamboat Willie. What would go on to be one of the most famous cartoons ever created. [33:28] People don't know what is good until the public tells them/Or how to get film distributors to come to you [37:10] The power of licensing Disney characters [42:06] Advice from Charlie Chaplin [47:17] You can't top pigs with pigs [52:29] A most unusual response to financial calamity [57:42] The Army takes over Disney's studio [1:00:53] An amazing meeting with the founder of Bank of America [1:04:00] Coming up with the idea for Disneyland [1:09:30] Maniacal focus on the customer [1:18:00] Disneyland prints money [1:22:30] ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#38 The Space Barons: Elon Musk, Jeff Bezos, and the Quest to Colonize the Cosmos

What I learned from reading The Space Barons: Elon Musk, Jeff Bezos, and the Quest to Colonize the Cosmos by Christian Davenport.  --- [0:54] Musk and Bezos were the leaders of this resurrection of the American space program, a pair of billionaires with vastly different styles and temperaments. Always audacious, Musk had plowed far ahead, his triumphs and failures commanding center stage. Bezos remained quiet and clandestine, his mysterious rocket venture kept hidden behind the curtain. [1:36] Musk, the brash hare, was blazing a trail for others to follow, while Bezos, the secretive and slow tortoise, who was content to take it step by step in a race that was only just beginning. [13:46] “How is the situation in the year 2000 different from 1960? What has changed?” he said. “The engines can be somewhat better, but they’re still chemical rocket engines. What’s different is computer sensors, cameras, software. Being able to land vertically is the kind of problem that can be addressed by those technologies that existed in 2000 that didn’t exist in 1960.” [17:33] He started a company called Zip2 that would help print newspapers get their content online, and it immediately had customers lining up, from the New York Times to Hearst. Musk sold the company to Compaq in 1999 for about $300 million. His next venture was called X.com, an online bank that merged with PayPal. The online financial payment system grew fast, gaining a million customers within two years. eBay bought PayPal for $1.5 billion, netting Musk $180 million. He was thirty-one years old. [20:27] Musk, a ravenous reader of science fiction, had expected that by this point in his life there’d be a base on the moon and trips to Mars powered by the robust space program built on the Apollo lunar missions. If in the 1960s, the United States could send a man to the moon in less than a decade, surely there were more great things to come. He was overcome with what he called a “feeling of dismay.” “I just did not want Apollo to be our high-water mark,” he said. “We do not want a future where we tell our children that this was the best we ever did. Growing up, I kept expecting we’re going to have a base on the moon, and we’re going to have trips to Mars. Instead, we went backwards, and that’s a great tragedy.” [21:09] Musk had read every book he could find on the subject, as Beal had. And he came away convinced that the best way to acquire a rocket was to build it himself, no matter how many times friends told him he was crazy. [23:54] He wasn’t just selling his rocket, but what it represented—the crazy idea that a small startup could succeed in space. [25:59] Musk was intense, preternaturally focused, and extremely determined. “This was not the kind of guy who was going to accept failure.” [26:38] Most of us struggle with fear. We dread looking dumb. I found Elon fearless in this regard. He’s not afraid to ask a question that proves he doesn’t understand something. [29:53] SpaceX’s mantra was to set audacious, nearly impossible goals and don’t get dissuaded. Head down. Plow through the line. [33:38] The turtle was Blue Origin’s mascot, the embodiment of another of Bezos’s favorite sayings, one derived from US Navy SEAL training: “Slow is smooth and smooth is fast.” [40:07] Every summer Bezos was shipped off to his grandfather’s ranch. It was rural and isolated, a place where Bezos learned the value of self-reliance from his grandfather. [43:20] “I was very difficult to punish for my parents because they would send me to my room, and I was always happy to go to my room because I would just read” Bezos said. [45:42] Blue Orgin’s “Jobs” page ad was less welcoming, even arrogant. Applicants needed to be “highly qualified and dedicated individuals who meet the following criteria: “You must have a genuine passion for space. Without passion, you will find what we’re trying to do too difficult. There are much easier jobs. “You must want to work in a small company. If you can happily work at a large aerospace company, you’re probably not the right person. “Our hiring bar is unabashedly extreme. We insist on keeping our team size small (measured in the dozens), which means each person occupying a spot must be among the most technically gifted in his or her field. “We are building real hardware—not PowerPoint presentations. This must excite you. You must be a builder.” [50:33] Death was more likely a “when, not if” outcome, an unavoidable fact that they should confront and plan for. But death shouldn’t stop them. It shouldn’t get in the way. Progress was not possible without it. That was true in space as it was in all manner of expeditions, from crossing the Atlantic, to exploring the poles, to opening up the West. [53:31] Elon on space exploration: “The thing that actually gets me the most excited about it is that I just think it’s the grandest adventure I could possibly imagine. It’s the most exciting thing—I couldn’t think of anything more exciting, more fun, more inspiring for the future than to have a base on Mars,” he once said. “It would be incredibly difficult and probably lots of people will die and terrible and great things will happen along the way, just as happened in the formation of the United States.” [56:13] Elon added: “For my part, I will never give up, and I mean never.” [1:08:04] The result: a system that met the air force’s requirements, for a tenth of the cost. “We had to be super scrappy,” Musk said. “If we did it the standard way, we would have run out of money. For many years we were week to week on cash flow, within weeks of running out of money. It definitely creates a mind-set of smart spending. Be scrappy or die: those were our two options. Buy scrap components, fix them up, and make them work.” [1:12:50] For a while the company had been using a toxic cleaner for its engine nozzles, which it intended to reuse. But that cleaner was expensive and difficult to handle—it had to be used in a separate, clean room because it was so toxic. Then someone discovered that citric acid worked just as well. So, the company started buying it by the gallon, an easier, less expensive solution that worked better. “Now I’m the largest purchaser of lemon juice in the country,” Bezos told her, letting loose one of his trademark cackles. [1:21:45] “The vast majority of people at the company today have only ever seen success,” Elon said. “You don’t fear failure as much.” And so, when he sent out his e-mail before each launch, asking people to come forward, it didn’t “resonate with the same force” as it had when the company was small and scrappy and feared going out of business. But now even the uninitiated knew the driving power of failure—and fear—“and we’ll be the stronger for it,” he said. [1:25:12] “The things that you work hardest for, for the longest periods of time, always bring you the most satisfaction,” Bezos explained. ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#37 The Fish That Ate The Whale: The Life and Times of America's Banana King

What I learned from reading The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen. --- When he arrived in America in 1891 at age fourteen, Zemurray was tall, gangly, and penniless. When he died in the grandest house in New Orleans sixty-nine years later, he was among the richest, most powerful men in the world. In between he worked as a fruit peddler, a banana hauler, a dockside hustler, and the owner of plantations on the Central American isthmus. He batted and conquered United Fruit, which was one of the first truly global corporations. [0:01] Zemurray’s life is a parable of the American dream. It told me that the life of the nation was not written only by speech-making grandees in funny hats but also by street-corner boys, immigrant strivers, crazed and driven, some with one good idea, some with thousands, willing to go to the ends of the earth to make their vision real. [0:31] How Sam Zemurray started: He’d arrived on the docks at the start of the last century with nothing. In the early years, he’d had to make his way in the lowest precincts of the fruit business, peddling ripes, bananas other traders dumped into the sea. He worked like a dog and defied the most powerful people in the country. [2:26]  He was driven by the same raw energy that has always attracted the most ambitious to America. You did not need to be a Rockefeller to know the basics of the dream: Start at the bottom, fight your way to the top. [3:35]  He believed in staying close to the action—in the fields with the workers, in the dives with the banana cowboys. You drink with a man, you learn what he knows. There is no problem you can’t solve if you understand your business from A to Z. [4:33]  His real life began when he saw that first banana. He devised a plan soon after: he would travel to where the fruit boats arrived from Central America, purchase a supply of his own, carry them back to Selma, and go into business. [6:24] See opportunity where others see nothing: The bananas that did not make the cut were designated “ripes” and heaped in a sad pile. These bananas, though still good to eat, would never make it to market in time. As far as the merchants were concerned, they were trash. Sam grew fixated on ripes, recognizing a product where others had seen only trash. [6:54]  As far as he was concerned, ripes were considered trash only because Boston Fruit were too slow-footed to cover ground. It was a calculation based on arrogance. I can be fast where others have been slow. I can hustle where others have been satisfied with the easy pickings of the trade. Zemurray stumbled upon a niche: overlooked at the bottom of the trade. [8:08] His business grows rapidly: Because Zemurray discovered a patch of fertile ground previously untilled, his business grew by leaps and bounds. In 1899, he sold 20,000 bananas. Within a decade he would be selling more than a million bananas a year. [9:30] An interesting story about Why was Zemurray’s company so profitable so quickly? Hint: No expenses. [13:47] Was there a precursor? Of course there was. The world is a mere succession of fortunes made and lost, lessons learned and forgotten and learned again. [17:59]  If you looked into his eyes you would see the machinery turning. Part of him is always figuring. You listen to a man like that. He knows something that can’t be taught. [20:19] Study those that came before you. Avoid their fate: He paid special attention to the old-timers who had been in the trade since the days of wind power. They were former big timers now just trying to survive. [20:40]  Zemurray goes deep into debt to buy as much land as possible: There are times when certain cards sit unclaimed in the common pile, when certain properties become available that will never be available again. A good businessman feels these moments like a fall in the barometric pressure. A great businessman is dumb enough to act on them when he cannot afford to. [23:13]  He believed in the transcendent power of physical labor—that a man can free his soul only by exhausting his body. [26:07]  Unlike most of his competitors, he understood every part of the business. He was contemptuous of banana men who spent their lives in the North, far from the plantations. Those schmucks, what do they know? They’re there, we’re here! [26:21]  These banana companies were so powerful that they overthrew presidents. Multiple times. [27:47]  Pretend you are Sam Zemurray. You’ve been summoned to Washington, called to account by the Secretary of State, warned. What do you do? Put your head down, shut up? Sit in a corner? No Sam Zemurray. [29:57]  He disdained bureaucracy, hated paperwork. He ran his entire business in his head. He will telephone division managers in half a dozen countries, correlate their reports in his head and reach his decision without touching a pencil. [34:06] He was respected because he understood the trade. By the time he was 40 he had served in every position. He had worked on the docks, on the ships and railroads, in the fields and warehouses. He had ridden the mules. He had managed the fruit and money, the mercenaries and government men. He understood the meaning of every change in the weather, the significance of every date on the calendar. There was not a job he could not do, nor a task he could not accomplish. He considered it a secret to his success. He refrained from anything that took him away from his work. [37:46]  Manager vs Maker Schedule [39:43]  He began to visit boatyards. He wanted to build a fleet so he would never again be dependent on other companies to haul his product. He wanted control. In everything. [40:32]  It was a contrast of styles: the executives who ran United Fruit had taken over from the founders and were less interested in risking than in persevering. Zemurray was the founder, forever on the attack, at work, in progress, growing by trial and error, ready to gamble it all. [42:53]  Here was a self-made man, filled with the most dangerous kind of confidence: he had done it before and believed he could do it again. This gave him the air of a berserker, who says, if you’re going to fight me, you better kill me. If you’ve ever known such a person, you will recognize the type at once. If he does not say much, it’s because he considers small talk a weakness. Wars are not won by running your mouth. I’m describing a once essential American type that has largely vanished. Men who channeled all their love and fear into the business, the factory, the plantation, the shop. [46:42]  Two different approaches to buying land. One entrepreneurial, one the opposite: United Fruit did what big bureaucracy-heavy companies always do, hired lawyers and investigators to find the identity of the true owner. This took months. In the meantime, Zemurray simply bought the land from them both. He bought it twice—paid a little more, yes, but if you factor in the cost of all those lawyers, probably still spent less than United Fruit and came away with the prize. [47:50] Why the book is called The Fish That Ate The Whale [49:46]  The greatness of Zemurray lies in the fact that he never lost faith in his ability to salvage a situation. Bad things happened to him as bad things happen to everyone, but unlike so many he was never tempted by failure. He never felt powerless or trapped. He was an optimist. He stood in constant defiance. For every move there is a countermove. For every disaster, there is a recovery. He never lost faith in his own agency. [51:45] You gentlemen have been fucking up this business long enough. I’m going to straighten it out. [58:07] Sam’s defining characteristic was his belief in his own agency, his refusal to despair. No story is without the possibility of redemption; with cleverness and hustle, the worst can be overcome. I can’t help but feel that we would do well by emulating Sam Zemurray. [1:04:05]  ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#36 Finding The Next Steve Jobs: How to Find, Keep, and Nurture Talent

What I learned from reading Finding The Next Steve Jobs: How to Find, Keep, and Nurture Talent by Nolan Bushnell.  --- A pong is a piece of advice designed to help enhance creativity. It applies to only where the advice is helpful. Unlike a rule which thinks itself applicable to every situation. (4:36) Cherish the pink-haired. (16:53) Hire the obnoxious: Steve Jobs believed he was always right and was willing to push harder and longer than other people who might have had equally good ideas but caved under pressure. (19:07) Expect to be criticized. Everyone said Atari was nuts. When I explained Chuck E Cheese they laughed. "The horse is here to stay, but the automobile is only a novelty - a fad." President of Michigan Savings Bank, advising Henry Ford’s lawyer not to invest in Ford Motor Company, 1903 (20:23) One of the best ways to find creative people is to ask a simple question: What books do you like? (24:15) When your company establishes that anyone can and should contribute, you will end up hearing some very good suggestions coming from unlikely places. (26:03) I strongly believe that everyone who wants to be creative must find a place where their mind can be alone and untouched any the insanity of complexity. (30:20) Champion bad ideas: WD-40 is called that because the first 39 versions of the product failed. WD-40 stands for “Water Displacement, 40th formula.” (32:11) Any idiot can say no. There’s no mental process there. If you don’t like something, the trick is to think of something better. (37:04)  Invent haphazard holidays. Unplanned days off for the entire company (38:00) Everyone who has ever taken a shower has had a good idea. The thing that matters is what you do with the idea once you get out of the shower. So if there’s only one thing you take from this book, it’s this: You must act! Do something! (41:29) ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#35 George Lucas: A Life

What I learned from reading George Lucas: A Life by Brian Jay Jones.  --- Lucas unapologetically invested in what he believed in the most: himself.“What we’re striving for is total freedom, where we can finance our pictures, make them our way, release them where we want them released, and be completely free to express ourselves,” explained Lucas. “That’s very hard to do in the world of business. In this country, the only thing that speaks is money and you have to have the money in order to have the power to be free.”George looked at it like a businessman, saying, ‘Wait a minute. The studios borrowed money, took a 35 percent distribution fee off the top. This is crazy. Why don’t we borrow the money ourselves?' Some of the bravest and/or most reckless acts were not aesthetic, but financial.My thing about art is that I don’t like the word art because it means pretension and bullshit, and I equate those two directly. I don’t think of myself as an artist, and I don’t think I ever will. I’m a craftsman. I don’t make a work of art; I make a movie. You couldn’t pay me enough money to go through what you have to go through to make a movie. It’s excruciating. It’s horrible. You get physically sick. I get a very bad cough and a cold whenever I direct. I don’t know whether it’s psychosomatic or not. You feel terrible. There is an immense amount of pressure, and emotional pain. But I do it anyway, and I really love to do it. It’s like climbing mountains.I was seriously, seriously depressed at that point because nothing had gone right. Everything was screwed up. I was desperately unhappy. That was a very dark period for me. We were in dire financial straits. I was in debt to my parents, in debt to Francis Coppola, in debt to my agent; I was so far in debt I thought I’d never get out.He was fascinated not only by Scrooge McDuck’s exploits but also by his conniving capitalist ways. “Work smarter, not harder,” was Scrooge’s motto, and his stories were full of inventive schemes that, more often than not, made him even richer and more successful. In Scrooge’s world, hard work paid off, yes — but so did cleverness and a desire to do something in a way no one had ever thought of before. The lessons Lucas learned from Uncle Scrooge would shape the kind of artist and businessman he would become in the future: conservative and driven, believing strongly in his own vision and pursuing it aggressively.I sit at my desk for eight hours a day no matter what happens, even if I don’t write anything. It’s a terrible way to live. But I do it; I sit down and I do it. I can’t get out of my chair until five o clock or five-thirty. It’s like being in school. It’s the only way I can force myself to write. Most days, no words would be written at all. At 5:30 he would tromp downstairs to watch the evening news, glaring with anger over a TV dinner as he stewed about the blank pages he’d left upstairs.Sitting next to him was a thirty-one-year-old independent filmmaker from northern California named John Korty. When he digressed into the details of his filmmaking Lucas really took an interest. For the past three years, Korty had been running his own filmmaking facility out of his barn at Stinson Beach, a small ocean resort town just north of San Francisco. He had privately raised the $100,000 for Crazy Quilt by hitting up friends, colleagues, and even his actors for money, shot the movie locally, then edited it on his own equipment. At the film’s premiere, it received a lengthy standing ovation, and Hollywood executives fell over themselves scrambling to distribute it and recruit Korty. But Korty was having none of it. “From what I saw of Hollywood, they can keep it right now,” Korty said. “I would rather work for myself. In Hollywood you have a producer breathing down your neck. Here in northern California I am happier working with less money. The risk of failure is far less . We can complete a film in maybe a year, getting the results we want.” This was exactly what they had in mind for themselves. “Korty inspired us both,” said Coppola. “He was a real innovator.”How many people think the solution to gaining quality control, improving fiscal responsibility, and stimulating technological innovation is to start their own special effects company?” Ron Howard said admiringly. “But that’s what he did.” ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#34 Creativity Inc: The Autobiography of the founder of Pixar

What I learned from reading Creativity Inc: Overcoming The Unseen Forces That Stand In The Way of True Inspiration by Ed Catmull.  --- Lead with a light touch (18:59) Anchor yourself with your why (23:35) Bet on yourself (39:54) Decentralize problem-solving (52:56) People are more important than ideas (1:00:45) Analyze ways to improve your process after a project is complete (1:24:10) Keep a startup mentality (1:26:36) ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#33 Levi Strauss: The Man Who Gave Blue Jeans to the World

What I learned from reading Levi Strauss: The Man Who Gave Blue Jeans to the World by Lynn Downey --- [0:01] Levi was one of the men who set that firm foundation [17:35] I do not have at this time a specific occupation...I will share the fate that has been assigned to me [22:29] Enduring hardship for the ultimate goal [29:24] A hole in the market [42:00] Levi starts his business cold [54:18] The dangers of shipping by sea [1:04:42] Inventing Jeans by accident [1:10:00] Overnight success 20 years in the making [1:17:40] How Levi was able to serve customers who were illiterate or spoke another language ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#32 Alibaba: The House That Jack Ma Built

What I learned from reading Alibaba: The House That Jack Ma Built by Duncan Clark.  --- Crazy Jack (0:01) The internet is filling the void created by state planning (6:59) Jack has made a career out of being underestimated: “I am a very simple guy. I am not smart. I might have a smart face but I’ve got very stupid brains.” (20:35) Jack’s early life / Discipline and Curiosity (24:43) Jack Magic: “ Nobody saw the opportunity in this business. We didn’t make much money at first, but Jack persevered…I respect him tremendously for he has a a great ability to motivate people and he can invest things that seem hopeless with exciting possibility. He can make those around him get excited about life.” (40:00) Jack’s first time on the Internet (47:06) Another lucky break: Meeting Yahoo Founder Jerry Yang (55:45) Making money from shrimp (57:02) The worst deal he ever made (1:00:43) Masayoshi Son: Founder of Softbank (1:04:45) Be the last man standing (1:10:16) Ebay vs Alibaba: A case study in what not to do (1:13:32) Yahoo’s billion-dollar bet (1:23:00) Jack’s unique reaction to the financial crisis (1:27:00) Alipay’s ownership changes / One of the craziest stories I’ve read (1:33:12) If I had another life, I would keep my company private (1:46:10) ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#31 Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue and Zero to One: Notes on Startups, or How to Build the Future

What I learned from reading Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue and Zero to One: Notes on Startups, or How to Build the Future --- Culture Eats Strategy [1:45] Conspiracy as a metaphor for a company [3:56] It is a story of poetic justice on a grand scale plotted silently for nearly a decade [6:02] Something in these pages planted itself deep into Thiel's mind when he first read it long ago [15:25] It was ruthless efficiency and hyper-competence. [21:40] You were driven to entrepreneurship because it was a safe space from consensus and from convention. [34:36] What if I do something about this? What might happen? What might happen if I do nothing? Which is riskier, to act or to ignore? [38:52] Sometimes these books teach us what not to do. [59:06] Unknown unknowns > known knowns [1:11:10] How you do one thing is how you do all things. [1:25:47] He had always been aggressive. He wouldn't have gotten where he was in life if he wasn't. [1:30:35] Companies routinely focus on silly things. [1:32:38] The greatest sin of a leader.[1:37:17] How resourceful is Peter Thiel?[1:41:37] Just keep asking why.[1:47:29] Gentlemen: You have undertaken to cheat me. I won't sue you for the laws too slow. I'll ruin you. Yours truly, Cornelius Vanderbilt. [1:53:37] Brilliant thinking is rare but courage is even in shorter supply [1:58:50] The business version of our contrarian question is: What valuable company is nobody building? [2:01:39] This Twisted logic is part of human nature, but it's disastrous in business. If you can recognize competition as a destructive force instead of a sign of value, you're already saner than most. [2:16:11] Steve Jobs saw that you can change the world through careful planning. Not by listening to focus groups feedback or copying others success. [2:19:53] You can have agency not just over your own life, but over a small and important part of the world. It begins by rejecting the unjust tyranny of chance. [2:21:05] ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#30 Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

What I learned from reading Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance.  --- I don't want to be the person who ever has to compete with Elon (0:47) Musk expects you to keep up (2:45) Short of building an actual money-crushing machine, Musk could not have picked a faster way to destroy his fortune. He became a one-man, ultra-risk-taking venture capital shop (4:41) Revisit old ideas (5:22) It was not unusual for him to read ten hours a day (7:49) His approach to dating mirrors his approach to work (9:32) Humans are deeply mimetic (10:59) Thinking from first principles (14:37) What it is like to work with Elon Musk (17:40) He would place this urgency that he expected the revenue in ten years to be ten million dollars a day and that every day we were slower to achieve our goals was a day of missing out on that money (19:28) What he went through in 2008 would have broken anyone else. He didn't just survive. He kept working and stayed focused (23:29)  A tenet of Elon's companies: make as many things yourself as possible (25:39) The power of the individual in an age of infinite leverage (27:31) The Internet taught me nearly everything I know. It is the modern day equivalent to the library of Alexandria, except it's much harder to burn to the ground. It is indispensable for realizing human rights, combating inequality, accelerating development, and quickening the pace of human progress (29:37) Focusing on the endpoint (30:19) Grand Theft Life (32:00) ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#29 The HP Way: How Bill Hewlett and I Built Our Company

What I learned from reading The HP Way: How Bill Hewlett and I Built Our Company by David Packard. --- [0:01] How Steve Jobs was inspired by David Packard [1:00] Books are the original hyperlinks [4:30] Profit is the measure of how well we work together [9:00] HP's first product [11:00] Podcasts before podcasts [14:00] Many of the things I learned in this process were invaluable, and not available in business schools [15:00] More businesses die from indigestion than starvation [16:30] The importance of maintaining a narrow focus [20:00] Growth from profit [21:00] Lessons from the Great Depression = No long term debt [26:30] A Maverick's persistence [29:00] How to avoid layoffs in a recession [30:20] Employees should outgrow you [31:00] The perils of centralization [35:00] Closing with optimism ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#28 The Wright Brothers

What I learned from reading The Wright Brothers by David McCullough --- Unyielding determination (2:30)  Jocko's concept of GOOD (4:00) The ability to focus on an idea for a long time is the antidote to short bursts of dopamine we get from checking social feeds all day. (6:30) The beginning of their side business (13:00) The importance of heroes (16:00) Rereading / revisiting old ideas (18:30) Books transformed idle curiosity into the active zeal of workers (22:00) Wilbur Wright on risk: “The man who wishes to keep at the problem long enough to really learn anything positively must not take dangerous risks. Carelessness and overconfidence are usually more dangerous than deliberately accepted risks.” (24:30) Jeff Bezos on stress (25:00) Discover things for yourself (28:00) "Success it most certainly was." (31:00) Profitability of flying machines (33:30) The distribution channel of flying machines (35:00)  Wilbur Wright on the idea of flight: "In the enthusiasm being shown around me, I see not merely an outburst intended to glorify a person, but a tribute to an idea that has always impassioned mankind. I sometimes think that the desire to fly after the fashion of birds is an ideal handed down to us by our ancestors who, in their grueling travels across trackless lands in prehistoric times, looked enviously on the birds soaring freely through space, at full speed, above all obstacles, on the infinite highway of the air." (38:00) ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

#27 A Truck Full of Money: Coding, Mania, Love, Genius: The Life of an American Entrepreneur

What I learned from reading A Truck Full of Money: Coding, Mania, Love, Genius: The Life of an American Entrepreneurby Tracy Kidder --- [7:00] Kayak sells for $1.8 billion [12:00] "I'm paying attention. I want meetings of three people, not ten." [15:00] "Someday this boy's going to get hit by a truck full of money, and I'm going to be standing beside him." [22:30] A description of Paul's bipolar disorder [31:00] The economics of games [36:30] Learning how to negotiate from his Dad [43:00] "The Internet has massively broadened the possible space of careers. Most people haven't figured this out yet." [50:00] Leaving a $1,000,000 behind [55:00] Applying the lessons he learned from watching his Dad negotiate [58:30] The entrepreneur of ice [1:01:00] "Consistency doesn't matter. Only invention matters." ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast