Reimagining Traditional Architecture for Modern Needs | Riyad Joucka | TED

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Architect Riyad Joucka believes your home should be a mirror of who you are. Using 3D printing and ancient architectural wisdom, he's designing efficient, personal homes that respond to context, climate and culture without sacrificing character. He makes the case that we should start designing for people, not the market. (Recorded at TED@BCG on October 23, 2025) Join us in person at a TED conference: https://tedtalks.social/events Become a TED Member to support our mission: https://ted.com/membership Subscribe to a TED newsletter: https://ted.com/newsletters Follow TED! Instagram: https://www.instagram.com/ted LinkedIn: https://www.linkedin.com/company/ted-conferences TikTok: https://www.tiktok.com/@tedtoks Facebook: https://facebook.com/TED X: https://www.twitter.com/TEDTalks The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit https://TED.com for our entire library, transcripts, translations and personalized recommendations. Watch more: https://go.ted.com/riyadjoucka https://youtu.be/EbN-jQztAgA TED videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with the TED Talks Usage Policy: https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a request at https://media-requests.ted.com #TED #TEDTalks #Architecture