FIFA’s American Dream: How the World Cup Cashed In

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The 2026 World Cup is set to generate more than $11 billion in revenue, making it the richest tournament in football history. But soaring ticket prices, dynamic pricing models, and a booming resale market are raising concerns that many longtime supporters are being priced out. Veteran England fan Andy Milne says attending his tenth World Cup will be by far his most expensive, while former Liverpool CEO Peter Moore argues that FIFA risks sacrificing atmosphere and accessibility in pursuit of record revenues. Former LA28 CEO Kathy Carter counters that the money generated from sports events like the World Cup helps fund growth of the sport worldwide, highlighting the growing tension between commercialization and the fan experience.
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