Bob Iger on the Negotiation Philosophy Behind His Biggest Deals | MasterClass

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Bob Iger breaks down the negotiation style he's used to close some of the biggest deals of his career: candid, direct, and completely stripped of ego. You'll learn why he reveals his position early even when it gives the other side an advantage, why he refuses to take a winner take all approach, and how focusing on what the other party needs to walk away with is often the fastest path to the deal you want. Stream Bob Iger's class on Business Strategy and Leadership: https://mstr.cl/IgerNegotiationYT #MasterClass

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