The Snowball Effect

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<p>Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take off and spread, while others fizzle? Today on the show, we talk with sociologist <a href="https://www.asc.upenn.edu/people/faculty/damon-centola-phd">Damon Centola</a> about social contagion, and how it can be harnessed to build a better world.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>