Jermaine Dupri on the art of making a hit | On the Spot

TED Talks Daily
26 feb 2026 13 min
Jermaine Dupri on the art of making a hit | On the Spot
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About this episode

<p>Legendary music producer Jermaine Dupri pulls back the curtain on how hit songs really get made in TED’s rapid-fire Q&amp;A format, “On the Spot.” Answering a stream of unexpected questions, he covers what makes a good hook, why he doesn’t chase “cool,” how he helped build Atlanta’s sound and more.</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

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