How to Be More Creative

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<p>It's happened to all of us: We're in the shower, or on a walk, and boom — a big idea or a brilliant solution appears out of nowhere. These sorts of insights often seem to arise without explanation. But researchers increasingly find there is a science to cultivating creativity. This week, social psychologist <a href="https://business.columbia.edu/faculty/people/sheena-iyengar">Sheena Iyengar</a> shares research and case studies of innovation, and discusses what these examples tell us about the alchemy of creative breakthroughs. </p><p><i>Looking for a last-minute holiday gift for a fellow fan of Hidden Brain? Consider giving them a </i><a href="https://patreon.com/hiddenbrain/gift"><i>gift subscription to Hidden Brain+</i></a><i>! </i></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>