What is a “performative man,” this trend that has taken over TikTok?

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A matcha in hand… a tote bag slung over the shoulder… black nail polish neatly applied… a carefully styled mullet… and a copy of Sally Rooney peeking from his back pocket. That’s the look of the so-called performative man. In the past few weeks, this character has turned into a full-blown meme, with videos racking up millions of views. On the surface, he checks all the boxes of a deconstructed man. But in reality, he often represents a slickly packaged version of masculinity 2.0. What does that mean, exactly?
 So how can you spot the difference between performance and sincerity?
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