#48 - Nir Eyal - Distraction: Why You’re Wrong About It

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<p>Nir is a behavioural designer and author of Wall Street Journal Best-sellers “Indistractable” and “Hooked”.&nbsp;</p> <p>Nir’s day job is to help companies built products that build healthy habits in user’s lives.&nbsp;</p> <p><strong>Nir previously taught as a&nbsp;</strong><a href="https://www.gsb.stanford.edu/insights/super-power-tomorrow-being-indistractable?swcfpc=1"><strong>Lecturer in Marketing</strong></a><strong>&nbsp;at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.</strong></p> <p>In this episode, expect to learn:</p> <p>How being obese as a child piqued Nir’s curiosity to understand how products can change behaviour.</p> <p>What is distraction and how to become indistractable</p> <p>How to control internal triggers and hack back external triggers</p> <p>Why To-Do lists suck and what the perfect alternative is</p> <p>How to use pacts to boost productivity</p> <p>Why technology is not to blame for your distraction</p> <p>How hybrid working and zoom meetings are affecting productivity</p> <p>Why emails are the bane of modern worker's effectiveness</p> <p>How to change culture to allow us to complete the most efficient work</p> <p><br></p> <p>I am certain you'll want a note pad and pen for this one.&nbsp;</p> <p><br></p> <p>How to engage with Nir:</p> <p>Nir’s book “Indistractable”:</p> <p><a href="http://geni.us/Indistractable">http://geni.us/Indistractable</a></p> <p>Indistractable bonus content is here:</p> <p><a href="http://nirandfar.com/indistractable">http://nirandfar.com/indistractable</a></p> <p>Indistractable summary article:</p> <p><a href="https://www.nirandfar.com/skill-of-the-future/">https://www.nirandfar.com/skill-of-the-future/</a></p> <p>Distraction guide here:</p> <p><a href="https://www.nirandfar.com/distractions/">https://www.nirandfar.com/distractions/</a></p> <p>Habits vs routines article here:</p> <p><a href="https://www.nirandfar.com/habits/">https://www.nirandfar.com/habits/</a></p> <p>Why schedules are better than to-do lists:</p> <p><a href="https://www.nirandfar.com/todo-vs-schedule-builder/">https://www.nirandfar.com/todo-vs-schedule-builder/</a></p> <p>Time boxing article:</p> <p><a href="https://www.nirandfar.com/timeboxing">https://www.nirandfar.com/timeboxing</a></p> <p>Values article:</p> <p><a href="https://www.nirandfar.com/common-values/">https://www.nirandfar.com/common-values/</a></p> <p>Habit tracker -</p> <p><a href="https://www.nirandfar.com/habit-tracker/">https://www.nirandfar.com/habit-tracker/</a></p> <p>Schedule maker -&nbsp;</p> <p><a href="https://nirandfar.com/schedule-maker/">https://nirandfar.com/schedule-maker/</a></p> <p><br></p> <p><br></p> <p><br></p>